1 theater · 8 screens
Cinema advertising on 8 screens in Fond Du Lac, WI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Fond du Lac sits at the southern tip of Lake Winnebago, with a population of 44,491 and a median household income of $61,620. It is part of the Green Bay-Appleton market, and its single cinema, the Fond du Lac 8Plex, delivers roughly 16,000 monthly moviegoer impressions across 8 screens. For advertisers, that is a concentrated, captive audience in a mid-size Wisconsin community.
The median moviegoer age here skews younger than most streaming or broadcast audiences. 60% are cord-cutters who are hard to reach through traditional TV buys. Cinema advertising in Fond du Lac is priced as a Tier 3 market, with CPMs ranging from $37 to $45. A 4-week campaign runs $656 to $1,312, putting it within range for local businesses, regional brands, and national advertisers targeting this specific community. Attention metrics for cinema consistently outperform live sports, CTV, and social media by a significant margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $660 – $1,310 | Tier 3 market rates | up to 16,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Fond du Lac 8Plex runs between $656 and $1,312, depending on screen count and placement format. The CPM falls between $37 and $45, reasonable for a market generating 16,000 monthly impressions. With only one theater in the city, a single-theater buy is also a citywide buy.
Common advertisers include local restaurants, auto dealerships, healthcare providers, retailers, real estate agencies, and financial services. National brands use cinema to reinforce campaigns in specific ZIP codes. With documented results like a 34% increase in auto dealer foot traffic and 53% incremental retail visits, it has proven effective across a wide range of business categories.
Ads run on screen before the feature film, during the pre-show segment that audiences watch while seated. Placements can also include lobby screens and other in-venue formats. The on-screen pre-show is the core placement: full audio and video, dark room, no competing content, no way to skip.
Cinema audiences in Fond du Lac skew younger, with a median moviegoer age of 30, and 60% are cord-cutters who can't be reached through cable. Attention ratings for cinema run 6 to 16 times higher than social and digital platforms, and 2 to 6 times higher than live sports. Local TV reaches a broader audience, but at generally higher CPMs and with far less attention from viewers.
Most advertisers start with a 4-week flight, the standard campaign unit. That window covers multiple weekends and aligns with typical film run cycles at the 8Plex. A 4-week test is a practical entry point for most budgets. Brands that run sustained campaigns over 8 to 12 weeks tend to see stronger recall and behavioral lift.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted on the cinema advertising network. These restrictions apply regardless of budget or campaign size. Advertisers in those categories will have their submissions declined during the creative review process, before any campaign goes live.
Call for pricing tailored to your dates, film slate, and targeting.
