1 theater · 12 screens
Cinema advertising on 12 screens in Forney, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Forney, TX is a fast-growing suburb in the Dallas-Fort Worth market with a population of 28,222 and a median household income of $103,360. Residents skew young, with a median age of 32.4, and nearly half commute over 34 minutes each way. That makes local weekend entertainment a genuine draw, and it translates directly into consistent moviegoing traffic.
Forney Stadium 12 is the city's only theater. It runs 12 screens and delivers an estimated 8,303 monthly impressions. A 4-week cinema advertising campaign runs $408 to $817, within a Tier 1 DFW market CPM range of $70 to $85. For advertisers targeting young families, dual-income households, and a 35% college-educated audience, that's focused reach at a predictable cost. Ads run in a distraction-free environment that outperforms social, digital, and CTV on measured attention by a significant margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $410 – $820 | Tier 1 market rates | up to 8,303 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Forney Stadium 12 runs between $408 and $817, depending on ad format and screen placement. The CPM falls between $70 and $85, consistent with Tier 1 DFW market pricing. At roughly 8,303 monthly impressions, it's a cost-efficient buy for local and regional advertisers focused on this corridor.
Common advertisers include local restaurants, auto dealerships, healthcare providers, real estate agencies, and retail businesses. Nationally, cinema advertising has driven a 2-3x return on spend for QSR brands, a 34% lift in dealership foot traffic, and 53% incremental retail visits. For brands targeting Forney's young, high-income households, the format has a strong track record.
Ads run on screen before the feature film, during the pre-show segment. Audiences are seated, audio is live, and there is no second-screen competition. Independent measurement studies show this placement delivers attention ratings 6 to 16 times higher than social and digital formats, and 2 to 6 times higher than live sports broadcasts.
Local TV reaches a broader audience, but it skews older and increasingly fragmented. Streaming ads get skipped or ignored in low-attention environments. Forney's moviegoer base averages 32 years old, and 60% of moviegoers nationally are cord-cutters who are hard and expensive to reach through broadcast. Cinema puts your ad in front of a captive audience with nowhere else to look.
Most advertisers start with a 4-week campaign, the standard pricing unit for Forney Stadium 12. Four weeks gives enough frequency across the monthly moviegoer pool of roughly 8,303 impressions to build recall. From there, campaigns can be extended or timed around seasonal releases, local events, or product launches.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema environments. These restrictions apply at all theaters in the network, regardless of location. Advertisers in healthcare, finance, food service, automotive, home services, and retail are generally a good fit and face no category restrictions.
Call for pricing tailored to your dates, film slate, and targeting.
