1 theater · 10 screens
Cinema advertising on 10 screens in Fort Bliss, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Fort Bliss is a military installation community of about 12,009 residents with a median age of 21.7, one of the younger audiences in the El Paso (Las Cruces) market. The demographic skews toward active-duty service members and their families, a segment with consistent discretionary spending and strong brand responsiveness.
The market has one theater, STK The Grand 10 - Ft Bliss, with 10 screens generating an estimated 16,000 monthly moviegoer impressions. A 4-week campaign runs between $592 and $1,184 depending on screen count and format. With a median household income of $55,267 and an average commute under 15 minutes, residents stay close to home and shop locally. That makes on-base cinema advertising a precise, low-waste channel for reaching this concentrated audience repeatedly throughout a campaign flight.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $590 – $1,180 | Tier 4 market rates | up to 16,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at STK The Grand 10 - Ft Bliss runs between $592 and $1,184, depending on how many screens you book and which ad format you choose. This is a Tier 4 market with a CPM range of $34 to $40. Since there is only one theater in this city, that price range covers the entire local footprint.
Common advertisers include quick-service restaurants, auto dealerships, insurance providers, local retailers, healthcare services, and financial institutions. The Fort Bliss military community draws particular interest from brands targeting young adults, families, and service members. Nationally, cinema advertising has driven a 34% foot traffic lift for auto brands and a 53% incremental visit increase for retail advertisers.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in the cinema advertising network. This applies to Fort Bliss and all other markets. If your business falls into one of those categories, cinema is not the right channel, regardless of budget or campaign size.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times the attention of social and digital placements. About 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV simply doesn't reach them. In a focused market like Fort Bliss, cinema may be one of the few formats that puts your message in front of this audience with virtually no waste.
The standard unit is a 4-week flight, timed to typical film cycles and long enough to build recall through repetition. With an estimated 16,000 monthly impressions across 10 screens, a single flight delivers solid frequency against a local population of around 12,000. Some advertisers run back-to-back flights to hold presence across a full quarter.
Fort Bliss has a median age of 21.7, with a population made up largely of active-duty military personnel and their families. Nationally, the cinema audience skews toward adults under 35, with 62% identifying as multicultural and 50% attending as co-viewing families. That national profile is a close match for the people living and working at this installation.
Call for pricing tailored to your dates, film slate, and targeting.
