1 theater · 14 screens
Cinema advertising on 14 screens in Fort Wayne, IN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Fort Wayne is Indiana's second-largest city, with 266,235 residents and a median household income of $60,293. The median age is 35, the average commute runs just over 21 minutes, and it's the kind of market where audiences show up consistently and pay attention when they do.
Cinema advertising in Fort Wayne runs through Coldwater Crossing, the city's primary theater, with 14 screens. Estimated monthly moviegoer impressions reach 22,400, giving local and regional advertisers a concentrated, high-attention channel at a manageable cost. A 4-week campaign starts at $828, which makes it workable for businesses that can't afford to spread budget across fragmented digital placements. Sixty percent of cinema audiences are cord-cutters, so for many Fort Wayne consumers, the theater screen is one of the few places a brand can reach them in a lean-back, full-screen environment with no skip button in sight.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Coldwater Crossing runs $828 to $1,657 depending on screen count and placement. Fort Wayne is a Tier 4 market with CPMs between $34 and $40. With only one theater in the city, a single-theater buy and a citywide buy are the same investment, which simplifies planning.
Estimated monthly moviegoer impressions in Fort Wayne total around 22,400 across 14 screens at Coldwater Crossing. These are in-seat, captive viewers, not passive scroll impressions. Attention studies show cinema ads generate 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements.
Common advertisers include restaurants, auto dealerships, healthcare providers, local retailers, financial services, and entertainment venues. The performance data backs this up: QSR brands see 2 to 3 times return on spend, auto advertisers record a 34% lift in foot traffic, and retailers see 53% incremental visits after cinema campaigns.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply across the network and are not specific to Fort Wayne. Most local service businesses, consumer brands, and healthcare advertisers fall well outside these categories and face no restrictions.
Local TV reaches a broader but less engaged audience, and streaming buys are increasingly complicated by ad-free tiers and skippable formats. Cinema delivers a non-skippable, full-screen ad to an audience that chose to be there. With 60% of moviegoers identifying as cord-cutters, cinema also reaches people TV and streaming miss entirely.
A standard campaign runs 4 weeks, matching typical film cycles and giving advertisers consistent exposure across multiple showtimes. Some brands extend to 8 or 12 weeks for sustained awareness. For local businesses with a defined Fort Wayne service area, 4 weeks is enough to generate measurable lift.
Call for pricing tailored to your dates, film slate, and targeting.
