1 theater · 16 screens
Cinema advertising on 16 screens in Framingham, MA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Framingham, MA gives advertisers direct access to one of the Boston metro's most economically productive suburban audiences. With a median household income of $98,179, a median age of 37.7, and nearly half of residents holding a bachelor's degree or higher, this is an audience with real purchasing power and genuine brand awareness.
The city's single cinema, Framingham 16, runs 16 screens and generates an estimated 51,200 monthly moviegoer impressions. A 4-week campaign costs between $3,968 and $7,936 depending on placement and format. Framingham falls within the Boston (Manchester) market, a Tier 1 advertising environment, so your buy reaches a well-educated, higher-income suburban audience that traditional cable largely misses. Sixty percent of cinema audiences nationally are cord-cutters or cord-nevers. In a commuter suburb where residents average 30 minutes each way to work, a night at the movies is a deliberate, distraction-free outing. That attention is what makes cinema advertising work.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $7,940 | Tier 1 market rates | up to 51,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Framingham 16 runs between $3,968 and $7,936, depending on ad format, screen placement, and campaign timing. Framingham has one theater with 16 screens, so a single-theater buy is the same as a citywide buy. CPMs in this Tier 1 market run between $70 and $85.
Common advertisers include restaurants, auto dealerships, healthcare providers, real estate firms, financial services companies, home improvement retailers, and local businesses targeting higher-income households. Framingham's median household income is $98,179, and 49.4% of residents hold college degrees. That profile makes the local moviegoing audience particularly attractive to brands selling considered-purchase products and services.
Cinema ads generate 6 to 16 times the attention of social and digital placements, and outperform CTV and YouTube on measured attention metrics. 60% of cinema audiences are cord-cutters or cord-nevers, so they can't be reached through traditional cable buys. In Framingham's commuter demographic, cinema fills a real gap in local media coverage.
Placements include on-screen spots shown before the feature presentation, plus lobby and pre-show digital formats depending on the location. On-screen ads run in a distraction-free environment where phones are down and audiences are seated. Nationally, cinema audiences rate ad attention 2 to 6 times higher than live sports.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema ad placements. Businesses in those categories will need to look at other channels. Most local and regional businesses qualify without issue, including healthcare, retail, dining, auto, and professional services.
National lift data shows QSR brands seeing 2 to 3 times return on ad spend, auto dealers gaining 34% more foot traffic, and retailers driving 53% incremental visits. Results vary by category and creative. The Framingham audience is educated, employed, and arriving with intent, which closely matches the profile behind those benchmark outcomes.
Call for pricing tailored to your dates, film slate, and targeting.
