1 theater · 14 screens
Cinema advertising on 14 screens in Fredericksburg, VA.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Fredericksburg, VA falls within the Washington, DC metro market and punches above its weight for advertisers. The population is 28,383, median household income is $85,368, and nearly half of residents hold a bachelor's degree or higher. That's an educated, earning audience.
The city has one movie theater, Fredericksburg 14, with 14 screens and an estimated 44,800 monthly moviegoer impressions. The median resident age is 31, close to the national cinema median of 30, so this is a genuinely young audience without the legacy media habits that come with older demographics. Sixty percent of moviegoers nationally are cord-cutters or cord-nevers, which means a TV buy simply won't reach them. Those rates reflect the DC metro market and the reality of a captive audience with nowhere to look but the screen.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Fredericksburg typically runs $1,700 to $5,550, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Local and regional advertisers across QSR, auto dealerships, healthcare, home services, financial services, and retail are common cinema advertising buyers. The results are well-documented: QSR brands see 2 to 3 times return on spend, auto advertisers see 34% increases in foot traffic, and retail sees 53% more incremental visits compared to control groups.
Ads run on screen before the previews, in a pre-show format that commands full audience attention in a darkened room. Depending on your package, placements can also include lobby screens and other in-theater touchpoints. The on-screen pre-show is the core placement and delivers the highest attention ratings.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, which means a large portion of the Fredericksburg audience cannot be reached through traditional TV or most streaming buys.
The standard campaign unit is 4 weeks, long enough to reach a meaningful share of Fredericksburg's 44,800 monthly moviegoer impressions across multiple titles and showtimes. Advertisers can extend campaigns across additional 4-week flights to build frequency and maintain presence through peak sales periods.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema network. These restrictions apply across all markets, including Fredericksburg. Most local and regional advertisers in retail, healthcare, dining, automotive, and professional services will have no conflicts with these guidelines.
Call for pricing tailored to your dates, film slate, and targeting.