Movie Theater Advertising in Fresno, CA

A 4-week campaign at a single Fresno theater typically runs $2,500 to $4,450, depending on the venue and how many screens you take. Fresno has 3 theaters in our cinema network.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

Common advertisers include quick-service restaurants, auto dealerships, healthcare providers, financial services, local retailers, and regional brands. Auto advertisers have seen 34% increases in foot traffic from cinema campaigns nationally, while retailers have documented 53% gains in incremental visits. Both local and regional buyers run campaigns in this market.

Ads run on screen before the feature film during the pre-show segment, reaching audiences already seated and focused. Lobby placements such as digital displays and poster frames are also available at select locations, including Fresno Stadium 21 plus IMAX and Manchester Mall Stadium 16, adding touchpoints before audiences enter the auditorium.

Cinema delivers a documented attention rating 6 to 16 times higher than social and digital platforms, and outperforms both CTV and YouTube on attention metrics. In a market where 60% of moviegoers have cut or never had traditional cable, cinema reaches audiences that broadcast and streaming buys routinely miss.

The standard campaign unit is 4 weeks, matching typical film engagement cycles and giving your ad consistent frequency. You can start with a single location, such as Marketplace at El Paseo 10, or expand to a citywide buy across all 48 screens. Shorter flights and multi-location packages can be structured around your budget and goals.

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema inventory. These restrictions apply market-wide, regardless of theater location. Most categories are eligible to run without restriction, including healthcare, food and beverage (non-alcohol), financial services, automotive, retail, and entertainment.