3 theaters · 48 screens
Cinema advertising on 48 screens in Fresno, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Fresno is California's fifth-largest city, with a population of 543,615 and a median age of 32.4. That younger demographic goes to the movies. Three theaters across the Fresno-Visalia market run 48 screens and deliver an estimated 96,000 monthly impressions to audiences that are 60% cord-cutters and 62% multicultural.
Cinema advertising in Fresno is priced as a Tier 3 market, with CPMs ranging from $37 to $45. A single-theater, 4-week campaign starts at $820. A citywide buy across all three locations runs $3,936 to $7,872 for the same period. Top placements include Fresno Stadium 21 plus IMAX, Manchester Mall Stadium 16, and Marketplace at El Paseo 10.
Fresno moviegoers have a median household income of $66,804 and a 22-minute average commute. These are working households making regular purchase decisions. Cinema advertising captures their attention at a rate 2 to 6 times higher than live sports and up to 16 times higher than social media.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $820 – $3,610 | Tier 3 market rates | up to 32,000 imps/theater |
| Citywide (all 3 theaters) | $3,940 – $7,870 | Tier 3 market rates | ~96,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater campaign running 4 weeks costs between $820 and $3,608, depending on screen count and placement type. A citywide campaign covering all three Fresno theaters runs $3,936 to $7,872 for the same period. CPMs fall between $37 and $45, consistent with Tier 3 market pricing across California.
Common advertisers include quick-service restaurants, auto dealerships, healthcare providers, financial services, local retailers, and regional brands. Auto advertisers have seen 34% increases in foot traffic from cinema campaigns nationally, while retailers have documented 53% gains in incremental visits. Both local and regional buyers run campaigns in this market.
Ads run on screen before the feature film during the pre-show segment, reaching audiences already seated and focused. Lobby placements such as digital displays and poster frames are also available at select locations, including Fresno Stadium 21 plus IMAX and Manchester Mall Stadium 16, adding touchpoints before audiences enter the auditorium.
Cinema delivers a documented attention rating 6 to 16 times higher than social and digital platforms, and outperforms both CTV and YouTube on attention metrics. In a market where 60% of moviegoers have cut or never had traditional cable, cinema reaches audiences that broadcast and streaming buys routinely miss.
The standard campaign unit is 4 weeks, matching typical film engagement cycles and giving your ad consistent frequency. You can start with a single location, such as Marketplace at El Paseo 10, or expand to a citywide buy across all 48 screens. Shorter flights and multi-location packages can be structured around your budget and goals.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema inventory. These restrictions apply market-wide, regardless of theater location. Most categories are eligible to run without restriction, including healthcare, food and beverage (non-alcohol), financial services, automotive, retail, and entertainment.
Call for pricing tailored to your dates, film slate, and targeting.
