1 theater · 10 screens
Cinema advertising on 10 screens in Friendswood, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Friendswood, TX is part of the Houston metro, with a population of just over 40,800 and a median household income of $125,052, well above national averages. Nearly half of residents hold a bachelor's degree or higher, and the median age of 39.7 points to an established consumer base with real purchasing power.
The city has one movie theater with 10 screens, generating an estimated 32,000 monthly impressions. That single venue, Baybrook, draws a concentrated audience that's hard to reach through broadcast or streaming. Sixty percent of moviegoers nationally are cord-cutters or cord-nevers, so cinema is often the only reliable way to put a message in front of this segment.
For advertisers targeting affluent Houston-area households, Friendswood cinema inventory offers a focused, high-attention environment. A 4-week campaign runs $2,480 to $4,960 depending on screen count and placement strategy.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $4,960 | Tier 1 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Baybrook runs between $2,480 and $4,960. Friendswood is a Tier 1 market, with CPMs ranging from $70 to $85. Final cost depends on how many screens you book and which placements you include: on-screen only, or a mix of lobby and pre-show formats as well.
Local and regional advertisers in categories like automotive, dining, real estate, healthcare, home services, and retail are a natural fit here. With a median household income of $125,052, Friendswood skews toward buyers making higher-consideration purchases, which tends to produce stronger returns for advertisers in those categories. The numbers back this up nationally: auto campaigns have shown a 34% lift in foot traffic, and retail campaigns a 53% increase in incremental visits.
Placements include the pre-show reel that runs on screen before the film, plus lobby formats such as digital screens, posters, and static displays. On-screen pre-show ads run full-screen with audio on and no skip option, delivering attention ratings 6 to 16 times higher than social or digital placements.
Cinema reaches audiences that TV and streaming increasingly miss. Sixty percent of moviegoers nationally are cord-cutters or cord-nevers. In-theater attention runs 2 to 6 times higher than live sports, outperforming both CTV and YouTube. In a market like Friendswood, where educated, higher-income households have largely abandoned linear TV, cinema fills a real coverage gap.
The standard campaign unit is 4 weeks, timed to typical film cycles and repeated exposure to rotating audiences. Some advertisers run back-to-back 4-week flights around seasonal peaks. With an estimated 32,000 monthly impressions across Friendswood's single theater, one flight delivers solid reach within a defined geographic area.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema environments. These restrictions apply regardless of campaign budget or creative approach. If your business falls into one of these categories, cinema inventory in Friendswood and nationwide is not available to you.
Call for pricing tailored to your dates, film slate, and targeting.
