1 theater · 20 screens
Cinema advertising on 20 screens in Fullerton, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Fullerton, CA has a population of 141,278 and a median household income of $104,219. Nearly 44% of residents hold a bachelor's degree or higher, and the median age of 36.1 means your message reaches adults in peak spending years. For brands targeting established, educated consumers, it's a strong market.
The city has one theater, the Fullerton 20, with 20 screens generating an estimated 39,207 moviegoer impressions per month. That kind of concentrated reach in a single, high-attention environment is difficult to replicate elsewhere. Cinema audiences here, as nationally, skew younger than TV and streaming viewers, with 60% having cut cable or never subscribed. A 4-week campaign in Fullerton runs $2,779 to $5,558, putting your brand in front of local consumers who are already off their phones and focused on the screen.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,780 – $5,560 | Tier 1 market rates | up to 39,207 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Fullerton 20 runs between $2,779 and $5,558, based on Tier 1 Los Angeles market pricing with CPMs of $70 to $85. Final cost depends on the number of screens, dayparts, and ad placement within the pre-show. A single venue delivers an estimated 39,207 monthly impressions.
Local and regional advertisers in dining, automotive, healthcare, real estate, financial services, and retail are common here. National brands use Fullerton as part of wider LA market campaigns. Cinema advertising has documented results: QSR brands see 2 to 3 times return on spend, auto advertisers gain 34% more foot traffic, and retail sees 53% incremental store visits.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital platforms. About 60% of moviegoers in Fullerton are cord-cutters or cord-nevers, which means the screen at the Fullerton 20 reaches consumers who are no longer accessible through traditional broadcast TV or cable buys.
Ads run in the pre-show programming before the film starts. It's a full-screen, sound-on format in a dark room. Audiences are seated and paying attention. There's no scrolling feed, no second screen, and no skip button. Placement can be targeted by specific screens, showtimes, or across all 20 screens at the Fullerton 20.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema advertising network. These restrictions apply regardless of local regulations. If your business falls into one of these categories, cinema placement is not available. All other major categories, including finance, healthcare, food service, and retail, are eligible.
Campaigns run in 4-week cycles, matching typical film schedules. Most advertisers start with a single 4-week flight to gauge results, then extend from there. With 39,207 monthly impressions available at the Fullerton 20, running for multiple months builds real frequency with local consumers.
Call for pricing tailored to your dates, film slate, and targeting.
