1 theater · 14 screens
Cinema advertising on 14 screens in Gainesville, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Gainesville, VA is a high-value advertising market in the outer Washington, DC metro. With a median household income of $168,978 and 56.7% of residents holding a bachelor's degree or higher, the audience skews affluent and educated. The single theater in market, Virginia Gateway 14 with RPX, generates an estimated 44,800 monthly impressions across 14 screens.
This is a Tier 1 market, so ad inventory is priced to reflect the purchasing power of the audience. A 4-week campaign runs $3,472 to $6,944. The mean commute of nearly 36 minutes is telling: these are busy residents who place real value on local experiences and choose the movies deliberately. At a median age of 37.5, you are reaching established consumers, not teenagers. For automotive, home services, financial, and retail brands, that is exactly the household that moves market share.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,470 – $6,940 | Tier 1 market rates | up to 44,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema advertising campaign at Virginia Gateway 14 runs between $3,472 and $6,944, depending on format and placement. That puts the CPM between $70 and $85, consistent with Tier 1 market pricing. With a median household income of $168,978 in this zip code, that cost per impression reflects real audience quality.
Virginia Gateway 14 delivers an estimated 44,800 moviegoer impressions per month across 14 screens. These are local residents who chose to spend their free time and money at the movies, making them a concentrated, recurring audience. Campaigns can run for 4 weeks or longer, building frequency with that audience over time.
Common advertisers include automotive dealers, restaurants and QSR chains, financial services, healthcare providers, home improvement and real estate brands, and retail. Cinema advertising has documented lift results: auto brands saw 34% more foot traffic, retail brands recorded 53% incremental visits, and QSR advertisers saw 2 to 3 times their ad spend returned in measurable results.
Cinema audiences deliver 2 to 6 times the attention of live sports and 6 to 16 times the attention of social or digital placements. Sixty percent of moviegoers are cord-cutters or cord-nevers, so traditional TV simply doesn't reach them. For brands targeting an affluent, attentive Gainesville audience, the theater fills a real gap.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placements. These restrictions apply regardless of local regulations or campaign budget. If your business falls into one of these categories, cinema advertising is not available through this network.
Ads run on screen before the feature film as part of the pre-show program. The format is full-sight, full-sound, and unskippable, shown to a seated audience in a dark room with no competing screens. Placements at Virginia Gateway 14 with RPX put ads in front of that audience on a premium large-format screen, which strengthens the impact of the ad experience.
Call for pricing tailored to your dates, film slate, and targeting.
