1 theater · 12 screens
Cinema advertising on 12 screens in Gambrills, MD.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Gambrills, MD falls within the Baltimore market and draws a concentrated, high-value audience that most digital channels cannot replicate. The median household income here is $151,667, and 41.8% of residents hold a bachelor's degree or higher. These are educated consumers with real purchasing power.
The Village South at Waugh Chapel has 12 screens and IMAX capability, generating an estimated 28,800 monthly moviegoer impressions. A 4-week campaign starts at $1,540, with CPMs ranging from $47 to $60. Cinema audiences here skew younger than TV or streaming viewers, 60% are cord-cutters, and attention levels run 6 to 16 times higher than social and digital ads. If your business serves the Anne Arundel County corridor, this is a direct line to the people you want to reach.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at Village South at Waugh Chapel runs between $1,540 and $3,081, depending on placement type and screen count. CPMs fall in the $47 to $60 range. That's competitive for an audience with a median household income of $151,667, particularly given cinema's documented attention advantage over digital and streaming formats.
Local and regional advertisers in dining, automotive, real estate, healthcare, retail, and financial services are the most active cinema advertising categories. The results are documented: a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits nationally. For businesses targeting Anne Arundel County consumers with genuine buying intent, cinema advertising is a practical, proven option.
Ads run on screen before the feature film, during the pre-show segment. Depending on your package, placements can include 15-second or 30-second spots, lobby screens, and static displays near concessions or ticketing. Pre-show ads reach an audience that's already seated in a dark room, with no option to scroll past or skip your message.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema environments. These restrictions apply consistently across the network. If your business falls outside these categories, booking is straightforward, and most campaign creative can be adapted from video assets you already have.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. In Gambrills, 60% of the moviegoing audience are cord-cutters or cord-nevers. A theater campaign reaches people your local TV or CTV buy will miss entirely, at a CPM that holds up against the quality of attention you're getting.
Most campaigns run in 4-week blocks, the standard unit for cinema advertising. At a starting budget of $1,540 for a single-theater run across 12 screens, it's accessible to local businesses, not just regional or national brands. Shorter test campaigns are possible, and many advertisers roll into consecutive 4-week flights once they see initial results.
Call for pricing tailored to your dates, film slate, and targeting.
