1 theater · 20 screens
Cinema advertising on 20 screens in Glen Allen, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Glen Allen, VA is part of the Richmond-Petersburg market, with a population of 16,630 and a median household income of $96,085. It's one of the more affluent communities in the region. 43.8% of residents hold a bachelor's degree or higher, and the median age is 40.1, so the local audience tends to be educated and financially established.
Virginia Center 20 is the only movie theater in Glen Allen. It runs 20 screens and draws an estimated 40,000 monthly moviegoer impressions. For advertisers, that means consistent exposure to a well-defined local audience through a single venue. A 4-week cinema advertising campaign in Glen Allen starts at $1,640, with CPMs ranging from $37 to $45 depending on placement and format. Cinema audiences here also skew younger than typical TV viewers, with 60% identifying as cord-cutters or cord-nevers. That makes cinema a practical way to reach people who have largely tuned out traditional media.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,640 – $3,280 | Tier 3 market rates | up to 40,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Virginia Center 20 runs between $1,640 and $3,280, depending on format and screen placement. Glen Allen falls in the Tier 3 pricing range, with CPMs of $37 to $45. The theater delivers roughly 40,000 monthly impressions, putting the cost per viewer below most local TV and digital alternatives.
Common advertisers include restaurants, auto dealerships, healthcare providers, financial services, and local retailers. With a median household income of $96,085, Glen Allen audiences respond well to higher-ticket categories like home improvement, luxury vehicles, and wealth management. National brands and local businesses both run effective campaigns here.
Ads run in the pre-show on the main screen before the feature film starts. Depending on your package, placements can include static slides, full-motion video spots, and lobby digital displays. The on-screen pre-show is the primary placement, reaching seated audiences in a dark room with no second-screen distraction.
Cinema attention ratings run 6 to 16 times higher than social and digital media, and 2 to 6 times higher than live sports. Sixty percent of moviegoers are cord-cutters or cord-nevers, so traditional TV won't reliably reach them. In Glen Allen, where residents average a 23.7-minute commute, out-of-home and experiential formats carry added weight.
The standard campaign unit is 4 weeks, matching typical film cycles at Virginia Center 20. Most advertisers run 4 to 12 weeks. Longer runs build frequency with the local audience, which matters in a community the size of Glen Allen. When you're reaching the same households repeatedly, recall and action follow.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are restricted from cinema placements. These restrictions apply regardless of campaign size or budget. If your business falls into one of these categories, cinema advertising is not an option. All other standard categories, including healthcare, finance, and food service, are eligible.
Call for pricing tailored to your dates, film slate, and targeting.
