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1 theater · 20 screens

Movie Theater Advertising in Glen Allen, VA

Cinema advertising on 20 screens in Glen Allen, VA.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

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20

Screens

28,800

4-Week Impressions (est.)

17K

City Population

Glen Allen, VA is part of the Richmond-Petersburg market, with a population of 16,630 and a median household income of $96,085. It's one of the more affluent communities in the region. 43.8% of residents hold a bachelor's degree or higher, and the median age is 40.1, so the local audience tends to be educated and financially established.

Virginia Center 20 is the only movie theater in Glen Allen. It runs 20 screens and draws an estimated 40,000 monthly moviegoer impressions. For advertisers, that means consistent exposure to a well-defined local audience through a single venue. Cinema audiences here also skew younger than typical TV viewers, with 60% identifying as cord-cutters or cord-nevers. That makes cinema a practical way to reach people who have largely tuned out traditional media.

Virginia Center 20

RGL · 20 screens · 28,800 imps/4wk

10091 JEB STUART PKWY

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does it cost to advertise at a movie theater in Glen Allen?

A 4-week campaign in Glen Allen typically runs $1,550 to $3,900, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

What kinds of businesses advertise at movie theaters in Glen Allen?

Common advertisers include restaurants, auto dealerships, healthcare providers, financial services, and local retailers. With a median household income of $96,085, Glen Allen audiences respond well to higher-ticket categories like home improvement, luxury vehicles, and wealth management. National brands and local businesses both run effective campaigns here.

Where exactly does my ad appear in the theater?

Ads run in the pre-show on the main screen before the feature film starts. Depending on your package, placements can include static slides, full-motion video spots, and lobby digital displays. The on-screen pre-show is the primary placement, reaching seated audiences in a dark room with no second-screen distraction.

How does cinema advertising compare to streaming or local TV in this market?

Cinema attention ratings run 6 to 16 times higher than social and digital media, and 2 to 6 times higher than live sports. Sixty percent of moviegoers are cord-cutters or cord-nevers, so traditional TV won't reliably reach them. In Glen Allen, where residents average a 23.7-minute commute, out-of-home and experiential formats carry added weight.

How long does a cinema advertising campaign typically run?

The standard campaign unit is 4 weeks, matching typical film cycles at Virginia Center 20. Most advertisers run 4 to 12 weeks. Longer runs build frequency with the local audience, which matters in a community the size of Glen Allen. When you're reaching the same households repeatedly, recall and action follow.

Are there any industries that cannot advertise at movie theaters in Glen Allen?

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are restricted from cinema placements. These restrictions apply regardless of campaign size or budget. If your business falls into one of these categories, cinema advertising is not an option. All other standard categories, including healthcare, finance, and food service, are eligible.

Ready to advertise in Glen Allen?

Call for pricing tailored to your dates, film slate, and targeting.

(866) 499-3334 Request a Proposal