1 theater · 18 screens
Cinema advertising on 18 screens in Glendale, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Glendale, CA is a high-income Los Angeles market with a population of 192,270 and a median household income of $84,262. Nearly half of residents hold a bachelor's degree or higher, and the median age of 41.4 points to a financially established consumer base. That profile translates directly into purchasing power at the box office.
The Americana 18 is Glendale's only commercial cinema, but its 18 screens generate an estimated 59,258 monthly moviegoer impressions inside one of LA's most desirable zip codes. A 4-week campaign runs $4,200 to $8,401. That spend puts your brand in front of an audience that research shows pays 2 to 6 times more attention than live sports advertising and up to 16 times more than social and digital placements. For advertisers targeting educated, higher-earning households in the greater LA area, Glendale's single-theater setup means concentrated spend rather than fragmented reach.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,200 – $8,400 | Tier 1 market rates | up to 59,258 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Americana 18 runs between $4,200 and $8,401, depending on the number of screens selected and your placement package. Glendale is a Tier 1 market with CPMs of $70 to $85, a range driven by its affluent, educated audience and its position within the high-value Los Angeles metro.
Common advertisers include local restaurants, auto dealerships, retail brands, financial services, healthcare providers, and entertainment companies. National brands use Glendale to reach upscale consumers across the broader LA market. Documented outcomes include a 34% increase in auto dealer foot traffic and 53% incremental retail visits tied to cinema campaigns.
Ads run on screen before the feature film begins, within a pre-show program that includes entertainment content and other brand spots. The room is dark, the sound is on, and there are no scrolling feeds or skip buttons. Viewers are seated and paying attention, which explains why measured attention rates run significantly higher than streaming or digital placements.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema ad placements at this location. These restrictions apply across the network and are not negotiable. Most other categories are eligible, including retail, food and beverage, healthcare, financial services, and automotive.
Cinema delivers measured attention ratings 6 to 16 times higher than social and digital media, and it outperforms connected TV and YouTube. About 60% of moviegoers are cord-cutters or cord-nevers, so a large share of the Glendale audience simply can't be reached through broadcast or cable buys.
The standard campaign unit is 4 weeks, matching typical film release cycles and giving your message consistent exposure across multiple audience groups. The Americana 18 draws approximately 59,258 monthly impressions, so a single 4-week flight delivers real reach against Glendale's 192,270 residents without the waste of a broader LA media buy.
Call for pricing tailored to your dates, film slate, and targeting.
