1 theater · 12 screens
Cinema advertising on 12 screens in Goldsboro, NC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Goldsboro, NC offers a focused cinema advertising opportunity in a mid-size market anchored by Premiere Theatre 12, the city's single multiplex with 12 screens. With an estimated 28,800 monthly moviegoer impressions, local and regional advertisers can reach a consistent audience without the waste of broader broadcast buys.
The Goldsboro audience has a median age of 36.7 and a median household income of $47,005, making it a practical fit for brands targeting working families, everyday retail, and service businesses. About half of all moviegoers nationally attend in groups, and 60% have cut or never had traditional cable, so cinema reaches people your TV spots may simply not find. Goldsboro falls within the Raleigh-Durham market, giving campaigns regional relevance with neighborhood-level precision. A 4-week campaign starts at $1,540, a straightforward entry point for advertisers who want attention measured in minutes, not seconds.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Premiere Theatre 12 runs between $1,540 and $3,081, depending on screen count and placement format. Goldsboro is a Tier 2 market with CPMs ranging from $47 to $60. With roughly 28,800 monthly impressions available across 12 screens, that spend gets you measurable local reach at a defined cost.
Common advertisers include local restaurants, auto dealerships, healthcare providers, real estate agencies, and regional retailers. National studies show QSR brands see 2 to 3 times return on ad spend, and auto advertisers report 34% increases in foot traffic. Any business targeting Goldsboro families or working adults is a reasonable candidate.
Ads run on screen before the feature film as part of the pre-show presentation. Depending on your campaign package, placements appear across all 12 screens at Premiere Theatre 12. The format is full-screen, with no skip option and no competing content running at the same time. That's the core attention advantage cinema has over digital and social advertising.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats. In Goldsboro, 60% of moviegoers are cord-cutters or cord-nevers, meaning traditional TV spots won't reach them. Cinema fills that gap: a captive audience, no competing screens, no scroll.
The standard entry point is a 4-week campaign, which aligns with typical film booking cycles and gives your creative enough exposure to build recognition. Advertisers with seasonal promotions or event-based offers often run 4 to 8 weeks. Longer flights generally improve recall among repeat moviegoers, particularly in smaller markets like Goldsboro.
Yes. Alcohol, tobacco, cannabis, firearms, and political ads are not accepted in cinema pre-show placements. These restrictions apply network-wide, not just in Goldsboro or Wayne County. Advertisers in those categories will need to look at other channels. Everything else, including healthcare, finance, food, and retail, is eligible.
Call for pricing tailored to your dates, film slate, and targeting.
