1 theater · 15 screens
Cinema advertising on 15 screens in Grand Prairie, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Grand Prairie sits in the middle of the Dallas-Fort Worth metro, with nearly 200,000 residents and a median age of 33.5 years. That working-age audience is actively spending, with a median household income just under $79,000. Cinema advertising puts your brand in front of people who are hard to reach through traditional broadcast channels. Nationally, 60% of moviegoers have cut the cord or never subscribed to cable.
The market runs through Movies 16 Grand Prairie, a 15-screen theater generating an estimated 29,741 monthly impressions. A 4-week campaign starts at $1,464, one of the more accessible entry points in the DFW corridor. Cinema consistently outperforms live sports, CTV, and social media on attention metrics. The lift data backs that up: retail advertisers see 53% more incremental visits, and auto dealers record a 34% increase in foot traffic after running cinema campaigns.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,460 – $2,930 | Tier 1 market rates | up to 29,741 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Movies 16 Grand Prairie runs between $1,464 and $2,928, depending on placement and format. Grand Prairie falls within the Tier 1 DFW market, where CPMs range from $70 to $85. That rate reflects a captive audience in a high-attention environment, not a passive scroll or background stream.
Local and regional advertisers across QSR, automotive, retail, healthcare, financial services, and entertainment regularly run campaigns here. QSR brands in particular see 2 to 3 times their ad spend returned in measurable sales lift. The audience skews younger and multicultural, which aligns well with brands targeting working-age households in the DFW area.
Ad placements include on-screen pre-show spots running before trailers and the feature film, as well as lobby digital screens and other in-venue placements. The pre-show on-screen format is the most impactful: the audience is seated, there is no skip option, no second screen competing for attention, and sound plays at full volume.
Cinema attention scores run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital formats. In Grand Prairie, where 60% of moviegoers are cord-cutters or cord-nevers, cinema also reaches an audience that broadcast TV and traditional cable cannot deliver consistently.
A standard campaign runs 4 weeks, matching the typical film booking cycle at Movies 16 Grand Prairie. Four weeks across 15 screens generates close to 30,000 impressions monthly. Advertisers in competitive categories like auto, retail, and financial services often extend to 8 or 12 weeks to maintain consistent awareness.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted through the cinema advertising network. These restrictions apply regardless of local laws or licensing. If your business falls into one of these categories, cinema placement is not available. All other standard advertising categories are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
