1 theater · 8 screens
Cinema advertising on 8 screens in Greenbelt, MD.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Greenbelt, MD is part of the Washington, DC metro area, with a population of 24,572 and a median household income of $86,352, well above national averages. Nearly half of residents hold a bachelor's degree or higher, and the median age of 37.2 points to a working adult consumer base. The city's one movie theater, Academy 8, generates an estimated 25,600 monthly moviegoer impressions across 8 screens.
Cinema advertising in Greenbelt reaches an audience that skews younger than TV or streaming viewers, with 60% identifying as cord-cutters or cord-nevers. The mean commute of 33.6 minutes tells you these are busy professionals, which makes their attention in the theater worth something. A 4-week campaign at Academy 8 starts at $1,984, putting your brand in front of a concentrated, high-income audience in a distraction-free environment that outperforms social, digital, and connected TV on attention metrics.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,980 – $3,970 | Tier 1 market rates | up to 25,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Academy 8 runs between $1,984 and $3,968, depending on format and placement. Greenbelt has one theater, so a single-theater buy and a citywide buy are the same investment. CPMs in this Tier 1 Washington, DC market range from $70 to $85, consistent with the area's high-income, educated audience.
Common advertisers include local restaurants, healthcare providers, real estate agencies, financial services firms, auto dealers, and retailers. National brands in QSR, automotive, and retail have documented strong lift from cinema advertising, including a 34% increase in auto dealership foot traffic and 53% incremental retail visits. Local businesses get access to the same captive, high-attention audience.
Ads run on-screen before the feature film, during the pre-show segment, in front of a seated audience in a dark, phone-down environment. Depending on your package, lobby screens and print placements may also be available. On-screen placements deliver 2 to 6 times the attention of live sports, and 6 to 16 times that of social and digital ads.
Sixty percent of Greenbelt moviegoers are cord-cutters or cord-nevers, so local TV and cable miss them entirely. Streaming audiences are older and more fragmented. Cinema delivers a verified, in-seat audience with no skip button, no second screens, and no ad blockers. In third-party studies, cinema attention ratings consistently beat CTV and YouTube.
The standard campaign unit is 4 weeks, covering an estimated 25,600 monthly impressions at Academy 8. Many advertisers run 8 to 12 weeks to build recall, especially around product launches or seasonal promotions. Campaign length can be adjusted to fit your budget and marketing objectives.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political candidates and ballot measures. These restrictions apply regardless of local laws or licensing. If your business falls into one of these categories, Alluvit Media can help identify alternative formats or channels that fit your campaign goals.
Call for pricing tailored to your dates, film slate, and targeting.
