1 theater · 10 screens
Cinema advertising on 10 screens in Gresham, OR.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Gresham is Oregon's fourth-largest city, with 112,818 residents and a median household income of $73,608. One theater serves the local moviegoing market: Stark Street 10, with 10 screens and an estimated 24,000 monthly impressions. For brands trying to reach this Portland-metro community consistently, that kind of concentration is hard to replicate.
Cinema audiences in Gresham skew younger than most traditional media channels. National data puts the median moviegoer age at 30, and roughly 60% are cord-cutters or cord-nevers, so broadcast and cable schedules miss them entirely. A 4-week campaign at Stark Street 10 runs between $1,284 and $2,568. The audience is physically present, not scrolling, and attention levels at cinema outperform both live sports and social media by a significant margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,280 – $2,570 | Tier 2 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Stark Street 10 costs between $1,284 and $2,568, based on a Tier 2 CPM of $47 to $60. That price covers an estimated 24,000 monthly moviegoer impressions. Budget scales with screen count and campaign length, so shorter or longer runs adjust proportionally from that baseline.
Restaurants, auto dealerships, healthcare providers, retail stores, and home services businesses are among the most common cinema advertisers in markets like Gresham. National data backs up the channel: QSR brands see 2 to 3 times return on ad spend, auto advertisers generate 34% more foot traffic, and retail brands drive 53% incremental store visits from cinema campaigns.
Ads run on screen before the feature film during the pre-show segment, reaching seated audiences as the lights go down. Some placements also include lobby screens and other in-theater touchpoints. At Stark Street 10, all 10 screens are available for campaign placement depending on your selected package.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital platforms. About 60% of moviegoers in Gresham's audience segment are cord-cutters or cord-nevers, so traditional TV simply doesn't reach them. Cinema fills that gap with a captive, in-room audience.
Yes. Alcohol, tobacco, cannabis, firearms, and political ads are not accepted in cinema placements. These restrictions apply network-wide and are not specific to Gresham or Stark Street 10. Most local and regional businesses across retail, dining, healthcare, education, and services qualify without issue.
Four weeks is the standard minimum and the basis for Gresham pricing. Longer campaigns build frequency across Stark Street 10's estimated 24,000 monthly impressions. For product launches or seasonal promotions, 8 to 12 weeks gives enough repeat exposure to drive measurable lift in awareness and foot traffic.
Call for pricing tailored to your dates, film slate, and targeting.
