1 theater · 9 screens
Cinema advertising on 9 screens in Hackensack, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Hackensack, NJ puts your brand in front of a high-value audience in one of the most competitive media markets in the country. With a median household income of $82,212 and 41.7% of residents holding a bachelor's degree or higher, this Bergen County city draws the kind of consumer most advertisers are after. The Shops at Riverside is the city's only theater, with 9 screens and an estimated 28,800 monthly moviegoer impressions.
Hackensack falls within the New York market, which puts it in Tier 1 pricing at $70 to $85 CPM. A 4-week campaign runs between $2,232 and $4,464, giving local and regional advertisers a precise, measurable entry into a dense suburban audience. Cinema advertising here reaches cord-cutters, multicultural households, and co-viewing families at attention levels that outperform live sports, streaming, and social media. That makes it a strong complement to any broader media plan.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,230 – $4,460 | Tier 1 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema advertising campaign in Hackensack runs between $2,232 and $4,464, depending on ad format and placement. Hackensack is a Tier 1 market with CPMs ranging from $70 to $85. The Shops at Riverside is the only theater in the city, so that range covers both a single-theater and a citywide buy.
The Shops at Riverside generates an estimated 28,800 moviegoer impressions per month across its 9 screens. These are in-seat viewers who are fully present before the film begins, not scrolling past an ad. Attention studies show cinema ads outperform live sports by 2 to 6 times and social or digital placements by 6 to 16 times.
Common advertisers include restaurants and QSR brands, auto dealerships, retail stores, healthcare providers, financial services, real estate firms, and local businesses targeting Bergen County consumers. Cinema advertising has documented outcomes: QSR brands see 2 to 3 times return on spend, auto advertisers report 34% foot traffic increases, and retail sees 53% incremental visits.
Ads run in the pre-show on the main screen, directly in front of a seated audience before the feature film. Depending on your campaign, formats can include on-screen spots, lobby placements, and other in-venue positions. On-screen pre-show placements get the most attention of any format in cinema advertising.
Television and streaming audiences skew older and are increasingly fragmented. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, so cinema is one of the few ways to reach them in a lean-in environment. The median moviegoer age is 30, younger than Netflix, Hulu, and NFL audiences. For brands targeting adults under 45, that makes cinema a strong complement to, or outright alternative to, those channels.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema ad inventory. These restrictions apply nationally across the network and are not specific to Hackensack or New Jersey. If your business falls into one of these categories, cinema advertising is not an available channel.
Call for pricing tailored to your dates, film slate, and targeting.
