1 theater · 15 screens
Cinema advertising on 15 screens in Hadley, MA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Hadley, MA is part of the Springfield-Holyoke market, giving advertisers direct access to one of the Pioneer Valley's most active cinema locations. Hampshire Mall 15 with XD is the only theater in town, but its 15 screens and an estimated 24,000 monthly moviegoer impressions make it a serious media placement for regional brands.
Cinema advertising in Hadley runs at Tier 4 CPM rates between $34 and $40, with a 4-week campaign starting at $888. That entry point is within reach for local businesses, and it still delivers a captive, high-attention audience that TV and streaming cannot replicate. Moviegoers skew younger than most broadcast audiences, with a national median age of 30, and 60% are cord-cutters who are largely unreachable through traditional cable. For brands targeting western Massachusetts consumers, a placement at Hampshire Mall 15 puts your message in front of that audience at scale.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $890 – $1,780 | Tier 4 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Hampshire Mall 15 starts at $888 and runs up to $1,776, depending on screen count and placement format. Because this is the only theater in Hadley, that range covers both a single-screen buy and a full citywide buy. CPM rates fall between $34 and $40, consistent with Tier 4 market pricing.
Common advertisers include restaurants, auto dealers, healthcare providers, colleges, real estate agencies, and retail brands serving the Pioneer Valley. Cinema advertising drives measurable outcomes across these categories: national campaign studies document a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits.
Ad placements run on screen before the feature film during the pre-show. It's a full-motion, full-sound format shown to a seated audience in a darkened auditorium. No second screens, no scroll feeds, no skip buttons. Attention ratings for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital platforms.
Cinema reaches an audience that is 60% cord-cutters or cord-nevers, so standard cable and most streaming buys miss them entirely. On-screen ads at Hampshire Mall 15 also run in a distraction-free environment that outperforms CTV and YouTube on attention metrics. For advertisers targeting younger consumers in western Massachusetts, cinema fills a real gap in the local media mix.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on this network. All campaigns must meet content standards appropriate for a general moviegoing audience. Alluvit Media reviews all creative before placement, so if your category is anywhere near these lines, raise it early in the planning process.
The standard campaign unit is 4 weeks, matching typical movie booking cycles. Some advertisers run consecutive 4-week flights to build frequency across the 24,000 estimated monthly impressions at Hampshire Mall 15. Shorter or longer arrangements are possible depending on your goals and screen availability during your target window.
Call for pricing tailored to your dates, film slate, and targeting.
