1 theater · 12 screens
Cinema advertising on 12 screens in Hamilton, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Hamilton, NJ falls within the Philadelphia market and gives advertisers direct access to a captive cinema audience at Independence Plaza 12, the city's only 12-screen theater. With an estimated 38,400 monthly moviegoer impressions, this location delivers consistent reach for local and regional brands trying to connect with consumers in Mercer County.
Cinema advertising in Hamilton runs at a Tier 1 CPM of $70 to $85. A 4-week campaign costs between $2,976 and $5,952 depending on placement and screen count. Nationally, moviegoers skew younger than most streaming or broadcast audiences, with a median age of 30. Sixty percent have cut the cord entirely, so traditional TV spots won't reach them. For brands that need attention and recall, the cinema environment consistently outperforms digital and social placements by a significant margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Independence Plaza 12 runs between $2,976 and $5,952, depending on screen count and placement. The CPM falls between $70 and $85, consistent with Tier 1 Philadelphia market pricing. At a single venue, that buys roughly 38,400 monthly impressions from an audience that's already seated and watching.
Common advertisers include quick-service restaurants, auto dealers, retailers, healthcare providers, real estate agencies, and local service businesses. Auto advertisers using cinema have seen 34% increases in foot traffic, and retail brands have recorded 53% more incremental store visits. The format works well for any brand that benefits from high-attention, unskippable exposure.
Ads run on screen before the feature film begins, during the pre-show segment seen by nearly every ticketed guest. Placement options include 30-second or 60-second spots. The audience is seated, the lights are down, and there is no scroll or skip button. That combination produces attention levels 6 to 16 times higher than social and digital placements.
Sixty percent of Hamilton moviegoers are cord-cutters or cord-nevers, meaning traditional TV and most streaming pre-rolls never reach them. Cinema attention ratings run 2 to 6 times higher than live sports broadcasts and outperform connected TV and YouTube. For brands that need genuine recall rather than a passive impression, cinema is a more reliable environment.
The standard campaign window is 4 weeks, matching typical film booking cycles and giving your ad rotation across multiple titles and audience groups. Campaigns can run longer for sustained visibility. With 38,400 monthly impressions available at Independence Plaza 12, a single flight delivers real reach for local advertisers.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placements. These restrictions apply across the national network and are not specific to Hamilton. Most local and regional businesses are fully eligible to run campaigns, including restaurants, healthcare, retail, home services, and financial brands.
Call for pricing tailored to your dates, film slate, and targeting.
