2 theaters · 32 screens
Cinema advertising on 32 screens in Hampton, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Hampton, VA is part of the Norfolk-Portsmouth-Newport News market, with 137,334 residents and a median household income of $67,758. Two theaters, 32 screens, and roughly 64,000 monthly moviegoer impressions give advertisers a consistent local presence without the clutter of a top-10 market.
Cinema advertising here reaches a younger audience than most media channels. The median moviegoer age is 30, with strong multicultural representation and a high share of families. The format's attention numbers are well-documented: cinema outperforms live sports by 2 to 6 times and outperforms social and digital by 6 to 16 times. For Hampton businesses trying to reach residents with a mean commute of 22.4 minutes, the theater screen delivers an undistracted audience that streaming cannot replicate. Campaigns can run at a single theater or across both locations, with flexible 4-week pricing built for regional and local budgets.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $660 – $3,940 | Tier 3 market rates | up to 32,000 imps/theater |
| Citywide (all 2 theaters) | $2,620 – $5,250 | Tier 3 market rates | ~64,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at one of Hampton's two cinemas runs $656 to $3,936, depending on screen count and placement. A citywide buy across both theaters runs $2,624 to $5,248. Hampton is a Tier 3 market with CPMs ranging from $37 to $45, which makes cinema advertising here cheaper than broadcast or digital video in the same region.
The two primary venues are Hampton 24 and VIP Entertainment at Peninsula Town Center, accounting for all 32 screens in the market. Concentrate your buy at one location to target a specific trade area, or run a citywide campaign across both theaters to reach Hampton's 137,000-plus residents.
Common categories include quick-service and sit-down restaurants, auto dealerships, healthcare providers, retail, financial services, real estate, and local colleges. Auto advertisers using cinema have documented a 34% lift in foot traffic. Retail brands have recorded 53% incremental store visits. For businesses that depend on local consumer action, those are hard numbers to ignore.
About 60% of moviegoers are cord-cutters or cord-nevers, so standard TV spots miss them entirely. Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. Unlike CTV or YouTube, there are no skip buttons, no second screens, and no algorithm-driven frequency caps cutting your exposure short.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema. These restrictions apply across the network regardless of market. Most local and regional advertisers are fully eligible, including healthcare, education, retail, QSR, automotive, and financial services.
Standard campaigns run in 4-week flights, matching typical movie release cycles. Most advertisers book one to three flights to build frequency against Hampton's estimated 64,000 monthly impressions. Creative materials must be submitted 10 to 14 days before the campaign start date to allow time for encoding and theater distribution.
Call for pricing tailored to your dates, film slate, and targeting.
