1 theater · 20 screens
Cinema advertising on 20 screens in Happy Valley, OR.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Happy Valley, OR is part of the Portland metro, with a median household income of $120,324 and 46.4% of residents holding a bachelor's degree or higher. That economic profile makes cinema advertising here a direct line to consumers with real purchasing power. The city's only theater, Clackamas Town Center with XD, delivers an estimated 48,000 monthly moviegoer impressions across 20 screens.
Cinema audiences in Happy Valley skew younger than most streaming or broadcast platforms, with 60% classified as cord-cutters or cord-nevers. These are not passive viewers. Attention metrics for cinema advertising run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. For local and regional advertisers targeting a high-income audience in the Portland market, Happy Valley is a focused, measurable option at rates most advertising budgets can accommodate.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,570 – $5,140 | Tier 2 market rates | up to 48,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Clackamas Town Center runs between $2,568 and $5,136, depending on ad format, screen placement, and run time. Happy Valley is a Tier 2 market, with CPMs ranging from $47 to $60. At those rates, you're looking at roughly 48,000 monthly impressions, which compares favorably to digital or broadcast buys in the Portland market.
Common advertisers include quick-service and sit-down restaurants, auto dealerships, healthcare providers, home services companies, financial institutions, and retail brands. Results across these categories have been strong: auto advertisers have seen 34% increases in foot traffic, and retail brands have recorded 53% incremental visits tied directly to cinema campaigns.
Ads run in the pre-show sequence before the feature film begins. It's a full-motion, full-audio environment with no competing content, no scrolling, and no skip button. Placements at Clackamas Town Center can include standard pre-show spots and, depending on the package, lobby digital displays that reach audiences before they enter the auditorium.
Cinema attention ratings beat CTV and YouTube by a significant margin. 60% of moviegoers are cord-cutters or cord-nevers, meaning you're reaching people who are largely unavailable through traditional broadcast or cable buys. Happy Valley's median age of 39.7 and high income levels make that audience particularly valuable for advertisers who depend on brand recall to drive purchase decisions.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema pre-show placements. These restrictions apply across the network regardless of city or market. If your business falls outside these categories, campaign approval is straightforward and setup is typically quick.
The standard unit is a 4-week campaign, the minimum needed to build meaningful frequency with Happy Valley's moviegoing audience. Many advertisers run 8 to 12 weeks to align with product launches, seasonal promotions, or competitive windows. Longer runs benefit from cumulative impression volume across all 20 screens at Clackamas Town Center.
Call for pricing tailored to your dates, film slate, and targeting.
