1 theater · 14 screens
Cinema advertising on 14 screens in Harrisburg, PA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Harrisburg, PA offers a focused cinema advertising opportunity in the Harrisburg-Lncstr-Leb-York market. One theater, Susquehanna 14, generates an estimated 28,000 monthly moviegoer impressions across 14 screens. That puts your message in front of a concentrated audience in the state capital, with a median age of 32.8 and median household income of $47,783.
Cinema advertising delivers something most digital and TV placements cannot: verified attention. Moviegoers sit in a dark room, phones down, ads playing at full volume before a film they paid to see. National data shows cinema attention rates run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital media. For local and regional brands targeting Harrisburg's 50,000 residents, a 4-week campaign starts at $1,148. That makes cinema a practical, measurable alternative or complement to traditional broadcast buys.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,150 – $2,300 | Tier 3 market rates | up to 28,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Susquehanna 14 runs between $1,148 and $2,296, depending on ad format and placement. Harrisburg is a Tier 3 market with CPMs ranging from $37 to $45. That pricing covers roughly 28,000 monthly impressions across 14 screens, putting the cost per viewer in line with most local broadcast options.
Common advertisers include restaurants, healthcare systems, auto dealerships, financial services, real estate companies, and regional retailers. Any brand trying to reach adults aged 25 to 45 in the Harrisburg area is well-suited to the format. The audience skews younger than traditional TV viewers, with 60% identifying as cord-cutters or cord-nevers.
Ads run on screen before the feature film begins, during the pre-show window when the auditorium is full and seated. Placements can include static slides, 15 or 30-second video spots, and lobby digital displays, depending on what Susquehanna 14 supports. On-screen video spots during the pre-show carry the strongest attention and recall numbers.
Local TV and streaming reach more people in raw numbers, but attention quality tells a different story. Cinema delivers 6 to 16 times higher attention than social and digital media, and outperforms CTV and YouTube on documented recall metrics. For auto and retail categories, cinema has driven a 34% increase in foot traffic and a 53% lift in incremental store visits nationally.
Four weeks is the standard minimum and the base unit for pricing. Longer flights of 8 to 12 weeks build frequency against a local audience that refreshes as new titles draw different moviegoers. Brands running seasonal promotions or event-driven campaigns often use 4-week bursts timed around major releases that match their target demographic.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placement at Susquehanna 14, as they are at most theater networks nationwide. These restrictions are set at the theater and network level. Advertisers in those categories should contact Alluvit Media to discuss alternatives available in the Harrisburg market.
Call for pricing tailored to your dates, film slate, and targeting.
