1 theater · 14 screens
Cinema advertising on 14 screens in Harrisonburg, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Harrisonburg, VA is a compact college market anchored by James Madison University. With a median age of 25.4 and a population of just over 51,000, it skews younger than almost any comparable market in Virginia. That makes cinema advertising a direct line to an audience that has largely abandoned traditional TV.
The city has one theater, Harrisonburg Stadium 14, with 14 screens and an estimated 22,400 monthly moviegoer impressions. A 4-week campaign runs between $828 and $1,657 depending on format and screen count. At a CPM of $34 to $40, that reach is efficient for a Tier 4 market, especially given that 60% of cinema audiences nationally are cord-cutters or cord-nevers. For local businesses, regional brands, or national advertisers targeting 18-to-34 consumers, Harrisonburg offers a focused, attentive audience inside a single, well-trafficked venue.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Harrisonburg Stadium 14 runs between $828 and $1,657, depending on ad format and placement. The market CPM is $34 to $40. With only one theater in the city, a single-theater buy and a citywide buy are the same thing, which simplifies planning considerably.
Restaurants, healthcare providers, local universities, auto dealers, and retailers are common advertisers in college-adjacent markets like Harrisonburg. With a median age of 25.4, the audience is a natural fit for brands targeting students and young professionals. National brands also use local cinema to reinforce wider campaigns with a high-attention placement.
Ads run on screen during the pre-show segment before the feature film. Depending on the package, placements include a mix of motion and static formats. All content plays at full cinema scale with theatrical sound, which is a large part of why cinema consistently outperforms CTV, social, and digital formats on audience attention.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements. In Harrisonburg, 60% of moviegoers are cord-cutters or cord-nevers, meaning cinema reaches people who are simply not available through broadcast or most streaming buys.
The standard entry point is a 4-week campaign, enough time to build meaningful frequency across Harrisonburg Stadium 14's 22,400 estimated monthly impressions. Campaigns can run longer, and extended flights typically improve brand recall. Most advertisers start with one flight and evaluate before scaling.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this network. Advertisers in those categories should contact Alluvit Media to discuss other placement options. All standard advertising categories, including healthcare, finance, food service, and retail, are eligible for cinema campaigns in Harrisonburg.
Call for pricing tailored to your dates, film slate, and targeting.
