1 theater · 16 screens
Cinema advertising on 16 screens in Harvey, LA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Harvey, Louisiana is in Jefferson Parish, directly across the Mississippi from New Orleans. The population is 21,710, median household income is $43,524, and the median age is 37.4. Average commutes run just over 31 minutes. It's a working-class suburban community where residents are busy and respond to advertising that speaks directly to their lives.
Cinema advertising in Harvey runs through Westbank Palace 16, the city's single 16-screen theater, generating an estimated 32,000 monthly moviegoer impressions. As part of the New Orleans metro, this is a Tier 3 market with CPMs ranging from $37 to $45. A 4-week campaign starts at $1,312. The cinema audience skews younger than most TV and streaming audiences, is 62% multicultural, and includes a large share of cord-cutters who are hard to reach through traditional broadcast. For local and regional advertisers, it's a concentrated, high-attention environment with documented results.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,310 – $2,620 | Tier 3 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Westbank Palace 16 runs between $1,312 and $2,624, depending on screen count and ad format. At 16 screens and roughly 32,000 monthly impressions, the cost-per-thousand falls between $37 and $45, consistent with Tier 3 market rates across the New Orleans metro.
Local service businesses, healthcare providers, restaurants, auto dealers, and retailers are among the most common advertisers. National research shows auto advertisers see up to 34% increases in foot traffic and QSR brands generate 2 to 3 times return on ad spend. For categories that depend on local customer action, cinema has a track record.
Ads run on screen before the feature presentation, during the pre-show block that plays while the auditorium is filling. The format is full-screen and full-sound, with no skip option and no competing content. Attention metrics for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements.
Local TV audiences are aging and fragmented. About 60% of moviegoers at Westbank Palace 16 are cord-cutters or cord-nevers, so standard broadcast and cable schedules simply don't reach them. Cinema puts your ad in front of a captive audience: dark room, no second screen, no remote, no algorithm deciding whether to skip you.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema network. These restrictions apply across all markets. Advertisers in those categories should look at other channels. Most local business categories are eligible without restrictions, including healthcare, finance, food service, home services, and retail.
A standard campaign runs 4 weeks, the minimum booking period. Many advertisers time their flights to film release cycles to capture peak foot traffic. In a market like Harvey, where 32,000 monthly impressions run through a single theater, four weeks builds enough frequency to drive measurable lift in awareness and visits.
Call for pricing tailored to your dates, film slate, and targeting.
