1 theater · 4 screens
Cinema advertising on 4 screens in Hastings, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Hastings, MI is part of the Grand Rapids-Kalamazoo-Battle Creek market, with a population of 7,515 and a median household income of $56,309. The median age is 41.7, and residents average a 25-minute commute. It's a working, practical audience.
Cinema advertising runs through GQT Hastings 4, the city's only four-screen theater, generating an estimated 8,000 monthly moviegoer impressions. A four-week campaign costs between $328 and $656, putting it in Tier 3 pricing at a CPM of $37 to $45. For local businesses that want high-attention placements without the waste of broad broadcast buys, that's a reasonable entry point. Moviegoers are in the room, seated, and paying attention at rates that outperform live sports, streaming, and social media by a wide margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $330 – $660 | Tier 3 market rates | up to 8,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A four-week campaign at GQT Hastings 4 runs between $328 and $656, depending on screen count and placement. That works out to a CPM of $37 to $45, which is competitive for a local market with roughly 8,000 monthly impressions. Since GQT Hastings 4 is the only theater in the city, single-theater and citywide pricing are identical.
Local service businesses, restaurants, auto dealers, healthcare providers, and retailers are the typical advertisers in smaller markets like Hastings. The lift data backs this up: QSR brands have seen 2 to 3 times return on ad spend, auto advertisers report a 34% increase in foot traffic, and retailers see 53% incremental visits after cinema campaigns.
Ads run on screen before the feature film begins, during what is called the pre-show. There is no remote, no skip button, and no second screen competing for attention. Lobby placements and other in-theater formats may also be available depending on the location and package selected.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats, outperforming both CTV and YouTube. About 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV and streaming ads frequently miss them entirely. Cinema reaches them directly.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placements. This keeps the environment brand-safe and consistent for every advertiser on screen. If your business falls outside those categories, the format is open to most local and regional advertisers.
Four weeks is the standard minimum and a practical starting point for a market like Hastings, where monthly impressions run around 8,000. That volume is modest but concentrated, so the same community sees your ad repeatedly within a short window. Many advertisers extend to eight or twelve weeks to build frequency and strengthen recall over time.
Call for pricing tailored to your dates, film slate, and targeting.
