2 theaters · 17 screens
Cinema advertising on 17 screens in Hayward, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Hayward, CA is part of the San Francisco-Oakland-San Jose market, one of the most competitive and lucrative advertising regions in the country. With a population of 159,201, a median household income of $113,775, and a median age of 38.2, Hayward delivers a working adult audience with real purchasing power. Two theaters, 17 screens, and an estimated 54,400 monthly moviegoer impressions make this a focused, high-value placement.
Cinema advertising in Hayward reaches a captive audience that skews younger than most TV and streaming platforms, with 60% identifying as cord-cutters or cord-nevers. Your message lands where traditional TV buying increasingly cannot. Top venues include Century Hayward and Southland Mall Hayward, both drawing consistent local traffic. Attention benchmarks for cinema run 6 to 16 times higher than social and digital placements, making Hayward screens a practical choice for brands that need more than raw impression counts.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,240 – $5,950 | Tier 1 market rates | up to 27,200 imps/theater |
| Citywide (all 2 theaters) | $4,220 – $8,430 | Tier 1 market rates | ~54,400 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater, 4-week campaign in Hayward runs between $1,240 and $5,952, depending on screen count and placement format. A citywide campaign covering both theaters and all 17 screens costs $4,216 to $8,432 for the same period. Hayward is a Tier 1 market, with CPMs between $70 and $85.
Local and regional advertisers in categories like quick-service restaurants, automotive dealerships, retail, healthcare, real estate, and financial services are common. National brands use Hayward placements as part of broader Bay Area campaigns. Cinema consistently delivers strong lift results: a 34% increase in auto foot traffic and 53% incremental retail visits, based on documented studies.
Ads run on screen before the feature film, during the pre-show segment, when audiences are seated and paying attention. Lobby placements, including digital displays and static signage, are also available at select locations. On-screen pre-show is the primary format and earns the highest attention ratings of any measured advertising environment.
Cinema attention benchmarks run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms. In Hayward, 60% of moviegoers identify as cord-cutters or cord-nevers, meaning a significant share of this audience is out of reach for local TV and standard streaming buys.
The standard campaign unit is 4 weeks, which aligns with typical film cycles and gives ads enough frequency to build recall. Longer flights are available and commonly used by advertisers in competitive local categories. Alluvit Media can structure campaigns around specific release schedules or seasonal periods to reach the highest relevant audience volume in Hayward.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements, regardless of local regulations. These restrictions apply across all screens and venues in Hayward. Advertisers in restricted categories should contact Alluvit Media to discuss alternative placement options in the Bay Area market.
Call for pricing tailored to your dates, film slate, and targeting.
