1 theater · 10 screens
Cinema advertising on 10 screens in Hazle Township, PA.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Hazle Township falls within the Wilkes Barre-Scranton-Hazleton market and has one movie theater: the Hazelton Laurel Mall 10, a 10-screen venue with an estimated 20,000 monthly moviegoer impressions. That kind of concentrated local reach is hard to replicate through broadcast or streaming buys in this region.
The audience skews young, with a national median moviegoer age of 30, and 60% have cut the cord or never had traditional cable. For brands trying to reach residents in the greater Scranton-Hazleton corridor who don't watch conventional TV, the Hazelton Laurel Mall 10 is a practical option worth considering.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Hazle Township typically runs $1,300 to $2,200, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
The Hazelton Laurel Mall 10 delivers an estimated 20,000 moviegoer impressions per month across its 10 screens. These are in-theater viewers: seated, off their phones, watching a full-screen presentation before the film. That kind of attention measures 2 to 6 times higher than live sports advertising.
Common advertisers include quick-service restaurants, auto dealerships, healthcare providers, local retailers, real estate agencies, and financial services firms. National cinema ad data shows QSR brands see 2 to 3 times their spend in return. Auto advertisers report a 34% lift in foot traffic after cinema campaigns.
Ads run as part of the pre-show on the main screen before the feature film. Placements are typically 15-second or 30-second spots shown to a fully seated audience in a darkened auditorium. There are no competing screens, no scroll feeds, and no option to skip. That environment produces attention scores 6 to 16 times higher than social and digital formats.
Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV and streaming pre-rolls simply don't reach them. Cinema puts your ad in front of a captive audience with no second screen, no skip button, and no algorithm pulling attention elsewhere. On measured attention, it outperforms both CTV and YouTube. For local advertisers in the Wilkes Barre-Scranton-Hazleton market, that's a real gap in audience coverage that cinema fills.
Call for pricing tailored to your dates, film slate, and targeting.