1 theater · 12 screens
Cinema advertising on 12 screens in Hazlet, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Hazlet, NJ falls within the New York market, one of the most competitive and high-value media markets in the country. The town's single cinema, Hazlet 12, runs 12 screens and delivers an estimated 38,400 monthly moviegoer impressions, making it a focused, efficient placement for brands looking to reach Monmouth County audiences.
A 4-week cinema advertising campaign at Hazlet 12 runs between $2,976 and $5,952, consistent with Tier 1 New York market CPMs of $70 to $85. That audience is not passive. Cinema viewers outperform live sports by 2 to 6 times on attention metrics and outperform social and digital placements by 6 to 16 times. Sixty percent are cord-cutters or cord-nevers, so traditional TV and streaming buys simply miss them. For local or regional advertisers targeting the Route 35 corridor and surrounding communities, Hazlet 12 offers direct, distraction-free access to an audience that is hard to reach anywhere else.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Hazlet 12 runs between $2,976 and $5,952, depending on placement format and timing. That range reflects Tier 1 New York market pricing, with CPMs of $70 to $85. Alluvit Media works with advertisers to match budget and goals to the right on-screen placement across the theater's 12 screens.
Hazlet 12 generates an estimated 38,400 moviegoer impressions per month. Over a standard 4-week campaign, your ad runs in front of tens of thousands of local viewers in a fully captive pre-show environment, no second screens, no skip buttons, no competing content.
Auto dealers, retailers, restaurants, healthcare providers, financial services, and local service businesses all advertise regularly in cinemas. The format works especially well for brands building awareness. Auto advertisers have seen 34% increases in foot traffic, and retailers have documented 53% more incremental visits after running cinema campaigns.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not permitted in cinema ad placements. These restrictions apply nationally across the theater network. Most local and regional advertisers in retail, dining, healthcare, home services, and professional categories are eligible without issue.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. In the New York market, 60% of moviegoers are cord-cutters or cord-nevers, meaning a large share of the Hazlet 12 audience cannot be reached through cable or traditional streaming buys.
The national cinema audience skews younger than most media, with a median age of 30. It is 62% multicultural, and roughly half are families watching together. These are households that chose to leave home for entertainment, which puts them in a receptive mindset for advertising.
Call for pricing tailored to your dates, film slate, and targeting.
