1 theater · 11 screens
Cinema advertising on 11 screens in Helena, MT.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Helena, MT gives advertisers direct access to a concentrated, high-value audience. The city has a population of 33,126, a median household income of $69,341, and 50.4% of residents hold a bachelor's degree or higher. Great Northern 11 is the city's only theater, and its 11 screens generate an estimated 17,600 monthly moviegoer impressions.
Cinema advertising in Helena falls within a Tier 4 market, with CPMs ranging from $34 to $40. A 4-week campaign runs between $651 and $1,302 depending on screen count and format. For local and regional brands, that's a real footprint among adults who are actively choosing an out-of-home entertainment experience. Unlike digital ads that get scrolled past, cinema placements hold attention at rates 6 to 16 times higher than social and digital platforms. In a smaller market like Helena, that difference matters.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $650 – $1,300 | Tier 4 market rates | up to 17,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Great Northern 11 runs between $651 and $1,302. Pricing reflects Helena's Tier 4 market designation, with CPMs between $34 and $40. The final cost depends on how many screens you book and which ad formats you select. For a single-theater market, it's a low-cost entry point with measurable local reach.
Great Northern 11 delivers an estimated 17,600 monthly moviegoer impressions. That's a consistent, recurring audience of Helena residents and visitors who chose to spend time in a high-attention environment. Over a 4-week campaign, your brand appears on screen before every showing you book, building frequency with a local audience.
Ad placements run on screen before the feature film begins, as part of the pre-show programming. Audiences are seated and settled, with nowhere else to be. That makes cinema one of the most distraction-free ad environments available. Attention metrics for cinema consistently outperform live sports by 2 to 6 times and beat CTV and YouTube as well.
Common advertisers include local restaurants, healthcare providers, auto dealers, real estate agencies, financial services, and regional retailers. Cinema audiences in Helena tend to skew toward adults with disposable income and higher education levels. The median moviegoer age nationally is 30, which makes cinema a practical channel for reaching younger adults who are harder to find through streaming and broadcast TV.
Local TV in a small market like Helena is expensive relative to the audience it delivers. Streaming ads run into fragmented inventory and high skip rates. Cinema is non-skippable, full-screen, and free from second-screen competition. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, so cinema reaches people that traditional TV does not.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema network. These restrictions apply across all markets. Most local and regional business categories are eligible, and Alluvit Media can confirm category availability before you commit to a campaign in Helena.
Call for pricing tailored to your dates, film slate, and targeting.
