2 theaters · 24 screens
Cinema advertising on 24 screens in Henrico, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Henrico, VA gives advertisers direct access to the Richmond-Petersburg market through two active movie theaters totaling 24 screens: the Short Pump 14 with IMAX and West Tower Cinemas 10. Together, these locations generate an estimated 48,000 monthly moviegoer impressions, making Henrico a practical entry point for brands targeting the greater Richmond area.
Cinema advertising in Henrico is priced at a Tier 3 CPM of $37 to $45. A single-theater 4-week campaign runs $820 to $2,296; a citywide buy across both theaters runs $1,968 to $3,936. The audience skews younger than most traditional TV or streaming platforms. Nationally, the median moviegoer age is 30, 60% are cord-cutters, and 62% identify as multicultural. Attention levels run 2 to 6 times higher than live sports and up to 16 times higher than social or digital placements, making cinema a strong fit for brands that need their message to actually register.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $820 – $2,300 | Tier 3 market rates | up to 24,000 imps/theater |
| Citywide (all 2 theaters) | $1,970 – $3,940 | Tier 3 market rates | ~48,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Henrico costs $820 to $2,296, depending on screens and placement type. A citywide buy across both Short Pump 14 and West Tower Cinemas 10 runs $1,968 to $3,936. CPM falls between $37 and $45, in line with other Tier 3 markets in the Richmond-Petersburg area.
Common advertisers include quick-service restaurants, auto dealerships, healthcare providers, financial services, retail chains, and local service businesses. QSR brands have documented 2 to 3 times return on ad spend. Auto advertisers have seen 34% increases in foot traffic, and retail advertisers have recorded 53% incremental store visits from cinema campaigns.
Ad placements run on screen before the feature film, during the pre-show when the audience is already seated and paying attention. Spots run from 15 to 60 seconds. Some locations also offer lobby placements, including static signage and digital displays near concessions and ticketing areas.
Cinema reaches an audience that is 60% cord-cutters or cord-nevers. Traditional TV buys and most streaming campaigns simply miss these viewers. Attention metrics for cinema run 2 to 6 times higher than live sports, and 6 to 16 times higher than social, digital, CTV, and YouTube, according to documented studies.
The standard campaign unit is 4 weeks, matching typical film cycles and giving ads enough frequency to build recall. Brands that want sustained presence across the Richmond-Petersburg market can run longer flights of 8 to 12 weeks. Most campaign measurement windows use 4-week increments for lift tracking.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted categories in cinema and are not accepted through the national network. Most consumer, healthcare, financial, and local service categories are fully eligible. If you are unsure whether your category qualifies, Alluvit Media can confirm before any creative is produced.
Call for pricing tailored to your dates, film slate, and targeting.
