1 theater · 9 screens
Cinema advertising on 9 screens in Herndon, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Herndon, VA falls within the Washington, DC market and draws a concentrated, high-value audience. Median household income here is $141,418, and more than half of residents hold a bachelor's degree or higher. This is not a general-market buy. You are reaching educated, affluent professionals who commute an average of 27.9 minutes to work and spend discretionary income with intention.
The city has one theater, Worldgate 9, with 9 screens and an estimated 28,800 moviegoer impressions per month. A 4-week campaign runs between $2,232 and $4,464 depending on format and placement. Cinema audiences here skew younger than most streaming platforms, with 60% classified as cord-cutters or cord-nevers. Nationally, cinema advertising produces attention levels 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. For brands targeting Herndon specifically, that combination of precision, reach, and attention is hard to find elsewhere.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,230 – $4,460 | Tier 1 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Worldgate 9 runs between $2,232 and $4,464. Herndon is a Tier 1 market, with CPMs ranging from $70 to $85. Because there is only one theater in the city, single-theater and citywide campaign costs are identical. Final pricing depends on format, screen count, and placement selection.
Local and regional businesses across automotive, healthcare, financial services, real estate, restaurants, and retail all find an audience here. With a median household income of $141,418, Herndon skews toward premium and luxury buyers. Nationally, cinema campaigns have driven a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits.
Placements include on-screen pre-show ads that run before trailers and the feature film, plus lobby formats such as digital displays and print positions. On-screen ads play in a fully captive, darkened room with no scrolling or skipping. The format consistently delivers attention ratings well above television, CTV, and social media benchmarks.
Cinema reaches a younger audience than most streaming platforms. The national median moviegoer age is 30, and roughly 60% of moviegoers are cord-cutters or cord-nevers, making them difficult or impossible to reach through traditional TV. Attention levels in cinema run 6 to 16 times higher than social and digital placements, outperforming both CTV and YouTube.
A standard campaign runs 4 weeks, timed to a film's theatrical window, giving your ad consistent exposure to fresh audiences each week. Herndon's Worldgate 9 generates approximately 28,800 impressions per month across its 9 screens. Longer campaigns build frequency. Many advertisers run 8 to 12 week schedules to reach multiple audience cycles and strengthen brand recall.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply nationally and are not specific to Herndon or Worldgate 9. Advertisers in regulated or sensitive categories should confirm eligibility before planning a campaign. Most mainstream consumer, service, and B2B categories are fully eligible.
Call for pricing tailored to your dates, film slate, and targeting.
