1 theater · 14 screens
Cinema advertising on 14 screens in High Point, NC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
High Point, NC sits within the Greensboro-High Point-Winston-Salem metro, a regional market with real consumer spending power. The city has a median household income of $61,228 and a population of 115,263, which supports a steady base of local and regional advertisers looking for qualified reach.
The Palladium Stadium 14 with IMAX is High Point's primary cinema venue. It runs 14 screens and draws an estimated 28,000 monthly moviegoer impressions. Cinema audiences are not passive ones. They score 2 to 6 times higher on attention metrics than live sports audiences, and 6 to 16 times higher than social or digital placements.
A 4-week campaign in High Point starts at $1,148, making it one of the more accessible entry points in the Carolinas for brands that want premium placement without broadcast TV budgets. At a Tier 3 CPM of $37 to $45, the cost efficiency holds up.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,150 – $2,300 | Tier 3 market rates | up to 28,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Palladium Stadium 14 runs between $1,148 and $2,296, depending on screen count and placement type. High Point is a Tier 3 market with CPMs ranging from $37 to $45. Since there is only one theater in the city, a single-theater campaign and a citywide campaign cost the same.
Common advertisers include local restaurants, auto dealerships, healthcare providers, home services companies, and regional retailers. Cinema advertising works well for any brand that benefits from high attention and a captive audience. Nationally, QSR brands have seen 2 to 3 times return on ad spend, and auto advertisers report 34% increases in dealership foot traffic.
Ads run during the pre-show segment before the feature film, in a window that typically runs 20 to 30 minutes and includes trailers and branded content. Full-motion video, full sound, dark room, no second screens. The Palladium's IMAX screen is also available for a larger format.
Local broadcast TV and streaming are skippable or fragmented. Cinema audiences are in their seats, focused on the screen. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, so cinema may be the only screen-based format where you can reliably reach them. Attention scores beat CTV and YouTube by a measurable margin.
Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted for cinema placement. This policy applies across the entire network. If your business falls into one of these categories, cinema is not an available channel, regardless of budget or market.
The national cinema audience has a median age of 30, skewing younger than most media. About 62% identify as multicultural, and 50% attend in families or co-viewing groups. In High Point, where the median age is 37.8, cinema gives brands a direct path to younger residents who are harder to reach through traditional local media.
Call for pricing tailored to your dates, film slate, and targeting.
