1 theater · 9 screens
Cinema advertising on 9 screens in Hilo, HI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Hilo is a mid-size Hawaii community with a population of 48,223 and a median household income of $78,713. All local moviegoing runs through one theater, Prince Kuhio 9, which generates an estimated 18,000 impressions per month across 9 screens. That concentration means consistent, repeated exposure to the same community.
The Hilo audience skews toward established households, with a median age of 42.6 and roughly a third of residents holding a bachelor's degree or higher. These are also people who have largely cut the cord: 60% of moviegoers nationally are classified as cord-cutters or cord-nevers, making cinema one of the few places to reach them on a screen. A 4-week campaign in Hilo runs $738 to $1,476, placing it in a Tier 3 market with CPMs between $37 and $45. For local and regional brands, that's a fixed cost for a captive, attentive audience with no media clutter competing for their attention.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $740 – $1,480 | Tier 3 market rates | up to 18,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Prince Kuhio 9 runs between $738 and $1,476, depending on screen count and placement. Hilo is a Tier 3 market with CPMs ranging from $37 to $45. At that budget, a single-theater buy delivers an estimated 18,000 monthly impressions across the city.
Local restaurants, auto dealers, retailers, healthcare providers, and regional service brands are the most common cinema advertisers. The format has a documented track record in these categories: third-party studies show a 34% increase in auto dealer foot traffic and 53% incremental retail visits. Hilo's stable, mid-income audience is a practical fit for businesses serving everyday consumer needs.
Ads run on screen before the feature film begins, during the pre-show segment. Your message reaches a seated audience with no remote control and no skip button. Attention scores for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats.
Television reach in a small market like Hilo can be expensive relative to verified local exposure. Streaming ads face fragmentation and skipping. Cinema delivers a captive room with a single screen. Nationally, 60% of moviegoers no longer pay for traditional cable, so cinema regularly reaches people your TV buy will miss entirely.
A standard campaign runs 4 weeks, aligned with film cycles. Many advertisers extend to 8 or 12 weeks to build frequency with Hilo's repeat moviegoing households. With 18,000 monthly impressions concentrated at one theater, consistent scheduling reinforces brand recall among a regular, community-sized audience.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. These restrictions apply across the network regardless of local market. Most local and regional businesses qualify without issue, including food service, healthcare, financial services, automotive, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
