2 theaters · 15 screens
Cinema advertising on 15 screens in Holland, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Holland, MI is part of the Grand Rapids-Kalamazoo-Battle Creek market, with a population of 34,266 and a median household income of $72,905. The city has a median age of 32, and about a third of residents hold a bachelor's degree or higher. Those demographics align closely with cinema audiences, which nationally average around age 30 and skew toward cord-cutters and multicultural households.
Two theaters operate in Holland: Holland 8 and GQT Holland 7. Together they cover 15 screens and generate an estimated 30,000 monthly moviegoer impressions. A single-theater 4-week campaign starts at $574, and a citywide buy across both locations runs $1,230 to $2,460. The Tier 3 CPM is $37 to $45, a cost point most local and regional advertisers can work with. Attention scores run 2 to 6 times higher than live sports and up to 16 times higher than social and digital placements.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $570 – $1,310 | Tier 3 market rates | up to 15,000 imps/theater |
| Citywide (all 2 theaters) | $1,230 – $2,460 | Tier 3 market rates | ~30,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at a single Holland theater runs $574 to $1,312, depending on screen count and placement. To cover both Holland 8 and GQT Holland 7, budget $1,230 to $2,460. Those figures are based on a Tier 3 CPM of $37 to $45 against roughly 30,000 monthly impressions across 15 screens.
Local and regional advertisers across restaurants, automotive, retail, healthcare, higher education, and home services run cinema campaigns in markets like Holland. Nationally, auto advertisers have seen a 34% lift in foot traffic and retailers a 53% increase in incremental visits. Those numbers put cinema in performance channel territory, not just brand awareness.
Ads run on screen during the pre-show segment before the feature film. They appear full-screen with audio in a darkened room, with no competing content on screen at the same time. Some packages also include lobby placements such as digital displays or static signage, depending on the theater and campaign configuration.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital. There is no skip button. About 60% of moviegoers are cord-cutters or cord-nevers, which means cinema reaches a portion of the Holland audience that local TV and OTT don't cover consistently.
Four weeks is the standard campaign window and the basis for Holland pricing. That length aligns with typical film runs and gives your ad repeated exposure to audiences coming back for different titles. Longer flights are available and can build frequency across Holland's two theater locations without adding much complexity to the buy.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted for cinema placement. These restrictions apply across the network regardless of market or theater. If your category falls outside those exclusions, the approval process is straightforward, and campaigns can typically be activated within a few weeks of creative submission.
Call for pricing tailored to your dates, film slate, and targeting.
