2 theaters · 34 screens
Cinema advertising on 34 screens in Humble, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Humble, TX sits northeast of Houston with a population of 16,489 and a median household income of $52,927. The city skews young, with a median age of 32.7, and residents average a 27.4-minute commute. That's a working, on-the-go demographic that tends to respond well to advertising in shared spaces.
Two movie theaters operate in Humble across 34 total screens, generating an estimated 108,800 monthly moviegoer impressions. As part of the Houston market, Humble is priced at Tier 1 CPM rates of $70 to $85. A single-theater 4-week campaign runs $2,480 to $11,904, while a citywide buy covering both locations ranges from $8,432 to $16,864.
The cinema audience in Humble trends toward families and multicultural households. Nationally, 62% of moviegoers identify as multicultural and 50% attend as co-viewing families. For advertisers targeting Humble residents, theater advertising puts your message in front of a captive local audience whose attention ratings outperform social, digital, and streaming platforms by a significant margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $11,900 | Tier 1 market rates | up to 54,400 imps/theater |
| Citywide (all 2 theaters) | $8,430 – $16,860 | Tier 1 market rates | ~108,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at a single theater in Humble starts at $2,480 and runs up to $11,904 depending on screen count and placement type. A citywide campaign covering both theaters across all 34 screens costs between $8,432 and $16,864. CPM rates run $70 to $85, in line with Tier 1 Houston market pricing.
Humble has two cinema advertising locations: Deerbrook 24 and Fall Creek. Together they cover 34 screens and roughly 108,800 monthly impressions. You can run at one location or both. Alluvit Media can help match the right combination to your budget and audience.
Local and regional advertisers across categories like quick-service restaurants, auto dealerships, healthcare providers, financial services, and retail commonly run cinema campaigns. QSR advertisers have documented 2 to 3x return on ad spend. Auto brands have seen 34% increases in foot traffic from cinema placements. For conversion-focused campaigns, those numbers make a strong case.
Cinema delivers an attention rating 6 to 16 times higher than social and digital platforms, and outperforms CTV and YouTube. About 60% of moviegoers in Humble and nationally are cord-cutters or cord-nevers, so traditional cable buys simply don't reach them. Theater advertising closes that gap in a distraction-free environment.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not permitted in cinema ad programs. These restrictions apply across the theater network regardless of location. Advertisers in those categories are not eligible for placement at Deerbrook 24, Fall Creek, or any other screens in the Humble market.
The standard campaign unit is 4 weeks, which aligns with typical film booking cycles and gives your ad consistent exposure across a full audience rotation. Longer campaigns are available and tend to improve cost efficiency. With 108,800 monthly impressions across 34 screens in Humble, a single 4-week flight can generate meaningful local reach.
Call for pricing tailored to your dates, film slate, and targeting.
