1 theater · 20 screens
Cinema advertising on 20 screens in Huntington Beach, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Huntington Beach is a high-income coastal market with 196,010 residents, a median household income of $119,885, and a median age of 43.4. Nearly half of adults hold a bachelor's degree or higher, making this one of the more educated and affluent audiences in the greater Los Angeles area.
The city has one cinema, Century Huntington Beach and XD, with 20 screens and an estimated 56,989 monthly moviegoer impressions. A 4-week campaign runs $4,039 to $8,079, with CPM rates of $70 to $85. Cinema advertising in this market delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements. For brands targeting established, higher-income households along the Southern California coast, Huntington Beach cinema is a focused, efficient buy.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,040 – $8,080 | Tier 1 market rates | up to 56,989 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century Huntington Beach and XD runs between $4,039 and $8,079, depending on ad format and placement. The CPM range is $70 to $85, in line with Tier 1 Los Angeles market pricing. That covers an estimated 56,989 monthly impressions across 20 screens.
Local and regional advertisers in this market commonly include restaurants, automotive dealers, real estate services, healthcare providers, financial advisors, and home improvement brands. With a median household income of $119,885, premium and lifestyle brands tend to perform well here too. Cinema advertising works especially well for businesses targeting established adults with disposable income.
Ads run on screen before the feature film as part of the pre-show program. Depending on your package, placements can include the on-screen carousel during early arrivals, full-motion video spots closer to showtime, and in some cases lobby screens or other in-venue digital placements. On-screen spots run at full volume in a distraction-free environment.
Cinema delivers 6 to 16 times the attention of social and digital placements, and outperforms both CTV and YouTube on measured attention scores. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, making cinema one of the few reliable ways to reach adults who don't watch traditional TV. In Huntington Beach, that's a real advantage for brands targeting higher-income, ad-resistant consumers.
A standard campaign runs 4 weeks, the base unit for Huntington Beach pricing. Longer flights of 8 to 12 weeks build frequency against a recurring local audience. Campaigns tied to a product launch, seasonal promotion, or event can work well in a single 4-week window, particularly with strong creative and a clear call to action.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply nationally, not market by market. Alluvit Media can confirm whether a category is eligible during planning, before any creative is developed or submitted.
Call for pricing tailored to your dates, film slate, and targeting.