1 theater · 16 screens
Cinema advertising on 16 screens in Huntington, WV.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Huntington, WV gives advertisers direct access to a concentrated local audience through Pullman Square 16, the city's only cinema and a genuine community anchor. With an estimated 32,000 monthly moviegoer impressions across 16 screens, this venue delivers consistent, high-attention exposure in a market where alternatives are limited.
The Charleston-Huntington market is classified as Tier 3, so CPMs run between $37 and $45, and a 4-week campaign starts at $1,312. Huntington's median age is 34.9 and median household income is $43,146, putting the audience squarely in working-adult territory with regular spending decisions to make. Cinema advertising here also reaches people who have largely abandoned traditional cable: roughly 60% of moviegoers nationally are cord-cutters or cord-nevers. For regional businesses that want brand presence without paying for broad market waste, Huntington's single-theater setup keeps targeting tight and budgets predictable.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,310 – $2,620 | Tier 3 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Pullman Square 16 runs between $1,312 and $2,624, depending on ad format, screen count, and placement. Huntington has one theater with 16 screens, so a citywide buy and a single-theater buy are the same investment. CPMs fall between $37 and $45, in line with Tier 3 market rates for the Charleston-Huntington area.
Common advertisers include local restaurants, auto dealerships, healthcare providers, banks, universities, and retail stores. Cinema drives measurable results across these categories: auto advertisers see a documented 34% increase in foot traffic, and retail advertisers see a 53% lift in incremental visits. For businesses targeting Huntington's working-adult demographic, cinema is a particularly strong fit.
Ads run on screen before the feature film begins, during the pre-show sequence in the auditorium. Some campaigns also include lobby placements such as digital displays or static signage near concessions and entry points. On-screen spots reach a captive audience in a dark room with no competing devices, producing attention rates 6 to 16 times higher than social and digital platforms.
Local TV and streaming audiences are fragmented, and ads get skipped. Cinema is non-skippable, with attention ratings 2 to 6 times higher than live sports. In Huntington, 60% of moviegoers are cord-cutters or cord-nevers, so cinema also puts your message in front of people who are simply out of reach through broadcast or cable buys.
Most campaigns run in 4-week flights, matching the standard film booking cycle at Pullman Square 16. Advertisers can run a single flight or stack multiple 4-week periods to build frequency over time. Creative submission deadlines are typically one to two weeks before the campaign start date, depending on format.
Yes. Alcohol, tobacco, firearms, cannabis, and political ads are not accepted in the cinema advertising network. The restrictions keep the environment brand-safe and family-appropriate — a real consideration given that roughly 50% of moviegoers attend as families. Advertisers in those categories will need to look at placements outside the cinema channel.
Call for pricing tailored to your dates, film slate, and targeting.
