1 theater · 18 screens
Cinema advertising on 18 screens in Hurst, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Hurst, TX is part of the Dallas-Fort Worth metro, with nearly 40,000 residents, a median household income of $71,743, and a median age of 38.3. These are working adults with real spending power, not the kind of audience you find scrolling through social media.
The city has one theater: Northeast Mall 18 with XD, offering 18 screens and an estimated 43,255 monthly moviegoer impressions. That means one high-traffic location, one captive audience. Cinema viewers in the Dallas-Fort Worth market pay attention at rates 2 to 6 times higher than live sports and up to 16 times higher than social and digital placements. A 4-week campaign in Hurst starts at $2,129, a practical entry point for local businesses that want a defined, measurable audience without the waste of broad TV buys.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,130 – $4,260 | Tier 1 market rates | up to 43,255 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Northeast Mall 18 runs between $2,129 and $4,258, depending on screen count and placement format. Hurst is in the Tier 1 Dallas-Fort Worth market, where CPMs range from $70 to $85. Since there is only one theater in the city, single-theater and citywide campaign pricing are the same.
Common advertisers include quick-service and casual dining restaurants, auto dealerships, healthcare providers, home services, retail, and financial services. Auto brands using cinema advertising have seen 34% increases in foot traffic. Retail advertisers have documented 53% more incremental store visits compared to control groups.
Ads run in the pre-show on-screen program, which plays while audiences are seated before the feature starts. It's full-motion, full-sound advertising on a large-format screen, with no remote, no skip button, and no competing second screen. Northeast Mall 18 also includes an XD auditorium, which draws premium format audiences.
Cinema delivers documented attention rates 6 to 16 times higher than social and digital placements, and outperforms both CTV and YouTube benchmarks. In Hurst, 60% of the moviegoing audience are cord-cutters or cord-nevers. No amount of traditional TV spend reaches them.
A standard flight is 4 weeks, which aligns with typical movie release cycles and gives your message enough repetition to build recall. Some advertisers run consecutive 4-week blocks around seasonal peaks like summer releases and the holiday window, when traffic at an 18-screen location like Northeast Mall runs considerably higher.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placements. These restrictions apply across the network and are not specific to Hurst or the Dallas-Fort Worth market. Most consumer brands, local services, and B2C businesses fall outside these categories and are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
