1 theater · 20 screens
Cinema advertising on 20 screens in Independence, MO.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Independence, MO sits at the eastern edge of the Kansas City metro with nearly 122,000 residents and a median household income of $59,480. It's a working-class, family-oriented market with a median age of 38.4 and average commute times around 24 minutes, pointing to an audience that values local services and familiar brands.
The city has one cinema, Independence 20, with 20 screens and an estimated 40,000 monthly moviegoer impressions. That concentration means your ad runs in a single, high-traffic environment with no audience dilution. As part of the broader Kansas City market, Independence qualifies as a Tier 3 placement with CPMs ranging from $37 to $45. A 4-week campaign starts at $1,640, making it one of the more accessible entry points for businesses wanting to reach a captive local audience. Attention levels in cinema consistently outperform social, digital, and streaming formats by a wide margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,640 – $3,280 | Tier 3 market rates | up to 40,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Independence 20 runs between $1,640 and $3,280, depending on screen count, placement position, and ad length. Because there is only one theater in the city, single-theater and citywide campaign pricing are identical. CPMs fall in the $37 to $45 range, consistent with Tier 3 Kansas City market rates.
Local and regional advertisers across several categories run consistently in this market, including auto dealerships, healthcare providers, restaurants, home services, financial institutions, and retail. National brands use cinema to reach local pockets of a metro. The Independence audience skews family-oriented and working-class, a profile that fits value-driven and service-based businesses well.
Ads run on screen as part of the pre-show entertainment package, which plays before trailers and the feature film. Audiences are seated, the lights are low, and there are no second-screen distractions. That combination produces attention ratings 6 to 16 times higher than social and digital formats, and 2 to 6 times higher than live sports broadcasts.
Cord-cutting affects roughly 60% of moviegoers nationally, meaning a large share of the Independence 20 audience is hard to reach through traditional cable. Streaming ads get skipped or ignored. Cinema delivers a non-skippable, full-screen, high-audio format to an audience that chose to show up, producing stronger recall and foot traffic outcomes.
A 4-week campaign is the standard entry point and produces measurable lift on its own, particularly for campaigns tied to a specific promotion or event. Brands focused on sustained awareness typically extend to 8 or 12 weeks. At 40,000 monthly impressions across 20 screens, even a single 4-week flight reaches a sizeable share of Independence's 122,000 residents.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, cannabis, firearms, or political candidates and ballot measures. These restrictions apply regardless of budget or campaign length. Most local business categories are eligible without issue, including healthcare, finance, food service, home improvement, education, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
