1 theater · 14 screens
Cinema advertising on 14 screens in Irving, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Irving, TX is part of the Dallas-Fort Worth market, with a population of 255,036 and a median household income of $79,641. That makes it a productive target for brands reaching working professionals and families. The median age is 32.8, and 41.6% of residents hold a bachelor's degree, pointing to an audience that is young, educated, and actively spending.
Cinema advertising in Irving runs through Irving Mall 14, a 14-screen theater that generates an estimated 19,999 monthly moviegoer impressions. A 4-week campaign starts at $984, with CPMs ranging from $70 to $85 in this Tier 1 DFW market. The audience skews heavily toward cord-cutters, is 62% multicultural, and delivers attention levels 6 to 16 times higher than social and digital placements. For local and regional brands, cinema offers a high-attention environment with documented results across retail, auto, and QSR categories.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 1 market rates | up to 19,999 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Irving Mall 14 runs between $984 and $1,969, depending on screen count and placement format. CPMs in this Tier 1 DFW market fall between $70 and $85. With roughly 19,999 monthly impressions available, the cost per impression compares favorably to broadcast TV or connected TV buys in the same metro.
Common advertisers include restaurants, auto dealerships, healthcare providers, financial services, real estate, retail brands, and local service businesses. Some categories have documented lift outcomes: QSR (2 to 3x return on ad spend), auto dealers (34% foot traffic increase), and retail (53% incremental visits). Irving's income profile and daytime workforce make it a strong fit for all of these.
Placements run on screen before the feature film, during the pre-show segment while the audience is seated. It's a full-screen, audio-on environment with no skip option. Some campaigns also incorporate lobby screens or static placements depending on the venue. The on-screen pre-show format consistently outperforms live sports, CTV, and social media in measured attention.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital ads. About 60% of Irving moviegoers are cord-cutters or cord-nevers, so broadcast TV and cable miss them entirely. Cinema reaches that audience in a fixed, distraction-free setting that streaming and digital placements simply cannot replicate.
A 4-week campaign is the standard entry point and the basis for all pricing listed here. Longer flights of 8 to 12 weeks build frequency across Irving's moviegoing audience, which turns over as new titles release. Brands running seasonal promotions or event-driven campaigns often align their flights with high-attendance release windows to maximize impression volume.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema network. These restrictions apply regardless of campaign budget or market. Advertisers in those categories should contact Alluvit Media directly to discuss placement options in compliant channels.
Call for pricing tailored to your dates, film slate, and targeting.
