Movie Theater Advertising in Irving, TX

A 4-week campaign in Irving typically runs $2,000 to $2,500, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

Common advertisers include restaurants, auto dealerships, healthcare providers, financial services, real estate, retail brands, and local service businesses. Some categories have documented lift outcomes: QSR (2 to 3x return on ad spend), auto dealers (34% foot traffic increase), and retail (53% incremental visits). Irving's income profile and daytime workforce make it a strong fit for all of these.

Placements run on screen before the feature film, during the pre-show segment while the audience is seated. It's a full-screen, audio-on environment with no skip option. Some campaigns also incorporate lobby screens or static placements depending on the venue. The on-screen pre-show format consistently outperforms live sports, CTV, and social media in measured attention.

Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital ads. About 60% of Irving moviegoers are cord-cutters or cord-nevers, so broadcast TV and cable miss them entirely. Cinema reaches that audience in a fixed, distraction-free setting that streaming and digital placements simply cannot replicate.

A 4-week campaign is the standard entry point and the basis for all pricing listed here. Longer flights of 8 to 12 weeks build frequency across Irving's moviegoing audience, which turns over as new titles release. Brands running seasonal promotions or event-driven campaigns often align their flights with high-attendance release windows to maximize impression volume.

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema network. These restrictions apply regardless of campaign budget or market. Advertisers in those categories should contact Alluvit Media directly to discuss placement options in compliant channels.