1 theater · 14 screens
Cinema advertising on 14 screens in Ithaca, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Ithaca is a compact but high-value advertising market. With a population of 31,792 and a median age of 23.6, it skews younger than nearly any comparable city, and 70.2% of residents hold a bachelor's degree or higher. That combination makes it a strong fit for brands targeting educated, younger adults with real purchasing intent.
The city has one movie theater, Ithaca Mall 14, with 14 screens and an estimated 22,400 monthly moviegoer impressions. A 4-week cinema advertising campaign here runs $828 to $1,657, making it accessible to local businesses, regional brands, and national advertisers looking for a targeted presence in the Cornell University corridor. Cinema audiences in Ithaca mirror national trends: 60% are cord-cutters who are hard to reach through traditional TV, and attention scores run 6 to 16 times higher than social or digital placements. For advertisers who want undivided attention from a young, degree-holding audience, Ithaca is worth a close look.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Ithaca Mall 14 costs between $828 and $1,657, depending on screen count and placement format. Ithaca is a Tier 4 market with a CPM of $34 to $40. With roughly 22,400 monthly impressions available, it's a cost-effective option for reaching a concentrated local audience in an attentive viewing environment.
Common advertisers include restaurants, local service providers, healthcare practices, financial services, real estate firms, and regional retailers. Ithaca's large student and university-affiliated population makes education, tech, and lifestyle categories strong performers as well. National brands use the market to complement regional campaigns running across the Syracuse DMA.
Ads run on screen before the feature film, during the pre-show sequence. Depending on the campaign package, placements can also include lobby screens and other in-venue touchpoints. The on-screen format is full-motion video: large-format, sound-on, no skip option, no competing notifications.
Cinema delivers attention scores 6 to 16 times higher than social and digital placements, and outperforms CTV and YouTube on documented recall metrics. In a city where 60% of moviegoers are cord-cutters, the screen at Ithaca Mall 14 may be the only lean-back video environment where you can reliably reach them.
A standard campaign runs 4 weeks, the typical booking unit. That window captures multiple audience cycles, since moviegoers visit throughout the month rather than all at once. With 22,400 monthly impressions across 14 screens, a single 4-week flight can build real frequency with Ithaca's core audience.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted on the cinema network. These restrictions apply regardless of local or state regulations. Advertisers in those categories cannot run campaigns. All other standard advertising categories are accepted, including healthcare, finance, food and beverage, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
