1 theater · 12 screens
Cinema advertising on 12 screens in Johnson Creek, WI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Johnson Creek, WI runs along the I-94 corridor between Milwaukee and Madison, drawing shoppers, commuters, and outlet visitors to a commercially active community of 3,367 residents. With a median household income of $94,552 and a median age of 34.7, this is a working-age audience with real purchasing power.
The Star 12 is the only movie theater in Johnson Creek. Its twelve screens generate an estimated 24,000 monthly moviegoer impressions, giving local and regional advertisers a direct channel to a captive audience. Cinema audiences nationally skew younger than TV or streaming viewers, with 60% having cut cable or never subscribed. That means your ad runs in a distraction-free environment where attention metrics routinely outperform live sports and social media. A 4-week campaign starts at $984, making this one of the more accessible cinema advertising markets in the Milwaukee region.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Star 12 runs between $984 and $1,968, depending on screen count and placement. Johnson Creek is a Tier 3 market with CPMs ranging from $37 to $45. Because there is only one theater in the city, single-theater and citywide campaign budgets are the same.
Auto dealers have seen documented results from cinema campaigns, including 34% increases in foot traffic. Retailers have recorded 53% gains in incremental visits. QSR brands, local restaurants, home services, healthcare providers, and financial institutions also advertise regularly in smaller corridor markets like Johnson Creek, where the audience is concentrated and household income runs above average.
Ads run in the pre-show program on the main screen before the feature film. Full-motion, full-audio spots play to a seated audience in a dark room with no second-screen competition. Placement covers whichever screens you select at the Star 12, and all 12 screens can be included in a single campaign.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. In Johnson Creek, 60% of moviegoers are cord-cutters or cord-nevers, so a theater ad puts your message in front of people who are hard to reach through broadcast or cable TV.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema pre-show placements. These restrictions apply across the national network, not just in Johnson Creek. Most retail, service, healthcare, restaurant, and B2B categories are eligible without issue.
A 4-week campaign is the standard entry point, long enough to build meaningful frequency against Johnson Creek's estimated 24,000 monthly impressions. Brands focused on driving measurable outcomes like foot traffic or retail visits typically run 8 to 12 weeks, accumulating the repeat exposure that produces the documented lift results seen in QSR and auto categories.
Call for pricing tailored to your dates, film slate, and targeting.
