2 theaters · 20 screens
Cinema advertising on 20 screens in Kalamazoo, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Kalamazoo skews younger than most markets, with a median age of 26.8. Two movie theaters run 20 screens across the city, putting your brand in front of roughly 40,000 monthly moviegoer impressions in a room where the audience has nowhere else to look.
The Grand Rapids-Kalamazoo-Battle Creek market carries a Tier 3 designation, which keeps CPMs in the $37 to $45 range. A single-theater, 4-week campaign starts at $820. A citywide buy across both GQT Kalamazoo 10 and KP Cinemas runs $1,640 to $3,280. Median household income is near $49,000, and more than 37% of residents hold a bachelor's degree or higher. That profile tends to be mobile and light on traditional TV consumption, which is exactly where cinema picks up the slack. Attention levels in theaters consistently outperform streaming, social, and digital alternatives.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $820 – $1,640 | Tier 3 market rates | up to 20,000 imps/theater |
| Citywide (all 2 theaters) | $1,640 – $3,280 | Tier 3 market rates | ~40,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at a single Kalamazoo theater runs $820 to $1,640. To cover both GQT Kalamazoo 10 and KP Cinemas with a citywide buy, expect $1,640 to $3,280 for the same period. CPMs fall between $37 and $45, in line with Tier 3 market pricing for an estimated 40,000 monthly impressions.
Common advertisers include quick-service restaurants, auto dealers, healthcare providers, local retailers, financial services, and universities. QSR advertisers have reported 2 to 3 times return on spend, auto dealers see 34% more foot traffic, and retailers drive 53% incremental store visits compared to baseline.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema environments. These restrictions apply across all theaters in the Kalamazoo market and are consistent with national cinema advertising standards. Most consumer, B2B, and local service categories qualify without issue.
Your ad runs in the pre-show, on screen, directly before the feature film. Placements can also include lobby screens and other in-theater touchpoints. The pre-show format reaches audiences who are already seated and paying attention. There's no scroll, no skip button, and no second screen competing for their attention during playback.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. In Kalamazoo, 60% of moviegoers are cord-cutters or cord-nevers, so cinema reaches residents who are largely unavailable through traditional TV or standard streaming buys.
A 4-week flight is the standard entry point, giving your ad enough frequency to build recognition across Kalamazoo's 20 screens. Campaigns running 8 to 12 weeks tend to show stronger recall and foot traffic lift. Alluvit Media can structure a schedule around your budget and seasonal priorities.
Call for pricing tailored to your dates, film slate, and targeting.
