2 theaters · 39 screens
Cinema advertising on 39 screens in Katy, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Katy, TX is a high-income suburb west of Houston with a population of 23,900, a median household income of $107,332, and a workforce that averages a 30-minute commute. Nearly half of residents hold a bachelor's degree or higher, making this one of the more educated and affluent markets in the greater Houston area.
The city has two movie theaters — Katy Mills 20 and Cinemark 19 with XD — with 39 total screens generating an estimated 124,800 monthly moviegoer impressions. Cinema advertising here reaches a younger, harder-to-reach audience: median moviegoer age is 30, 60% don't subscribe to traditional TV, and attention levels run 6 to 16 times higher than social and digital formats. For brands targeting Katy's family-oriented, high-income households, theater advertising delivers verified, in-room attention that most digital channels can't replicate.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,710 – $9,920 | Tier 1 market rates | up to 62,400 imps/theater |
| Citywide (all 2 theaters) | $9,670 – $19,340 | Tier 1 market rates | ~124,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign costs approximately $4,712 to $9,920, depending on screen count and placement type. To reach both theaters across all 39 screens, a citywide 4-week campaign runs $9,672 to $19,344. Katy falls within the Tier 1 Houston market, with CPMs between $70 and $85.
Local and regional advertisers in markets like Katy typically include auto dealerships, healthcare providers, real estate agencies, restaurants, financial services firms, and home services companies. National brands also use cinema to complement broader Houston-area campaigns. Katy's affluent, family-heavy demographic aligns well with higher-consideration purchases.
Ads run as part of the pre-show on the main screen before the feature film begins. Audiences are seated, the lights are down, and there are no competing screens or scroll feeds. Some campaigns also include lobby placements, such as digital screens and static signage, for additional touchpoints before audiences enter the auditorium.
Cinema ads cannot be skipped, blocked, or muted. Attention benchmarks show cinema outperforms live sports by 2 to 6 times and outperforms social and digital formats by 6 to 16 times. And because 60% of moviegoers are cord-cutters or cord-nevers, cinema reaches a large slice of the audience that TV and streaming buys routinely miss.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in the cinema advertising network. These restrictions apply in every market. If your business falls into one of these categories, theater advertising is not an available channel.
A 4-week campaign is the standard entry point and typically the minimum needed to build meaningful frequency with the Katy audience. Auto and retail brands have documented strong results at this duration: a 34% lift in auto foot traffic and a 53% increase in incremental retail visits, according to national cinema ad effectiveness studies.
Call for pricing tailored to your dates, film slate, and targeting.
