1 theater · 12 screens
Cinema advertising on 12 screens in Kelso, WA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Kelso, WA gives advertisers direct access to a working-class, family-oriented market within the Portland, OR media region. The city has a population of 12,697, a median household income of $59,462, and a median age of 38.4, skewing toward established adults who are active local consumers. Cinema advertising here reaches an estimated 28,800 monthly impressions through Three Rivers Mall 12, a 12-screen venue with RPX premium format.
Cinema advertising in Kelso runs at a Tier 2 CPM of $47 to $60, with a 4-week campaign starting at $1,540. That makes it an affordable, high-attention channel for local and regional brands. Nationally, moviegoers are younger than most streaming audiences, 60% have cut the cord, and cinema attention ratings run 6 to 16 times higher than social and digital placements. For brands that want to reach Kelso residents when they are fully present and off their phones, the movie theater is a proven environment.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Three Rivers Mall 12 runs between $1,540 and $3,081, depending on placement type and screen count. That puts the Tier 2 CPM between $47 and $60 across an estimated 28,800 monthly impressions. There is no minimum spend tied to a larger metro buy.
The most active cinema advertisers tend to be local and regional businesses: quick-service restaurants, auto dealerships, healthcare providers, home services, and retail. Nationally, QSR brands report 2 to 3 times return on ad spend. Auto advertisers have documented a 34% lift in foot traffic from cinema campaigns. Kelso's income and age profile lines up well for all of those categories.
Ads run on screen before the feature film, during the pre-show sequence. Placements can also include lobby screens and other in-venue formats. The on-screen pre-show is the core placement. Audiences are already seated, with no scrolling, no muting, and no competing notifications pulling their attention away.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital media. In a market like Kelso, where 60% of moviegoers have cut the cord, traditional TV reaches fewer of them every year. Cinema fills that gap with an audience that is seated, focused, and not scrolling past your ad, at a competitive CPM.
Alcohol, tobacco, firearms, cannabis, and political ads are not accepted at Three Rivers Mall 12. Advertisers in those categories will need to look elsewhere. Most local service, retail, healthcare, and entertainment brands have no restrictions.
Kelso has 12,697 residents and one theater: Three Rivers Mall 12. A single-theater buy covers the entire local cinema audience. With 28,800 estimated monthly impressions across 12 screens, a 4-week campaign builds real frequency for a local brand without committing to the full Portland metro.
Call for pricing tailored to your dates, film slate, and targeting.
