1 theater · 16 screens
Cinema advertising on 16 screens in King Of Prussia, PA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
King of Prussia, PA is one of the Philadelphia market's strongest advertising environments. With a population of 25,025, a median household income of $111,600, and 63.9% of residents holding a bachelor's degree or higher, the local audience skews affluent and educated. That profile translates directly into purchasing power at the cinema.
The King of Prussia 16 with IMAX is the city's only theater, with 16 screens and an estimated 51,200 monthly moviegoer impressions. Campaigns here run on a Tier 1 CPM, reflecting both the audience quality and the market's proximity to Philadelphia. A 4-week campaign starts at $3,968 and scales to $7,936 depending on screen count and placement mix. For brands targeting high-income suburban households in one of Pennsylvania's most commercially active corridors, cinema advertising in King of Prussia delivers consistent, measurable reach.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $7,940 | Tier 1 market rates | up to 51,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the King of Prussia 16 with IMAX runs between $3,968 and $7,936, based on a Tier 1 CPM of $70.00 to $85.00, consistent with Philadelphia market rates. The final cost depends on how many screens you book and which placement formats you choose within the pre-show program.
The King of Prussia 16 generates approximately 51,200 moviegoer impressions per month. That audience has a median household income of $111,600 and a median age of 36.5, making this one of the higher-value per-impression markets in the greater Philadelphia region.
Common advertisers include restaurants, automotive dealers, healthcare providers, financial services, retail brands, and real estate companies. In King of Prussia, over 63% of residents hold a bachelor's degree, making the audience a strong fit for financial products, luxury goods, home services, and premium consumer brands looking to reach suburban Philadelphia.
Ads run as part of the pre-show program on the main screen before the feature film begins. Placements can also include lobby screens and other in-venue formats. On-screen pre-show delivers the highest attention: cinema audiences are rated 2 to 6 times more attentive than live sports viewers and up to 16 times more attentive than social or digital media audiences.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placements. These restrictions apply across the network regardless of location. If your business operates in any of these categories, cinema advertising is not available as a channel through this program.
Cinema reaches audiences who have largely opted out of ad-supported TV. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, and in a high-income market like King of Prussia, that number skews higher. Cinema also outperforms CTV and YouTube on attention metrics, with documented lift results including a 53% increase in incremental retail visits.
Call for pricing tailored to your dates, film slate, and targeting.