4 theaters · 43 screens
Cinema advertising on 43 screens in Knoxville, TN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Knoxville's 193,721 residents skew young, with a median age of 33.3, and the city's 4 movie theaters generate roughly 86,000 moviegoer impressions each month across 43 screens. That consistent foot traffic makes cinema advertising a reliable channel for local and regional brands looking to reach a mid-sized Tennessee market.
Venues like Pinnacle Stadium 18 with IMAX, Cinebarre West Town Mall, and Downtown West 8 draw a wide cross-section of the Knoxville metro, including University of Tennessee students and East Tennessee families. Cinema audiences here, as nationally, skew toward cord-cutters and multicultural households, which makes the format a practical choice for brands that find traditional TV increasingly inefficient. A single-theater 4-week campaign starts around $656, while a citywide buy across all four locations runs $3,526 to $7,052. That puts Knoxville in Tier 3 pricing at $37 to $45 CPM.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $660 – $2,950 | Tier 3 market rates | up to 21,500 imps/theater |
| Citywide (all 4 theaters) | $3,530 – $7,050 | Tier 3 market rates | ~86,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Knoxville runs $656 to $2,952, depending on the venue and screen count. To cover all 4 theaters citywide, budget $3,526 to $7,052 for the same period. Knoxville is a Tier 3 market with CPMs ranging from $37 to $45, which compares favorably to local broadcast and digital display.
Common advertisers include quick-service restaurants, auto dealerships, healthcare systems, universities, retail chains, and local service businesses. National research shows cinema advertising drives a 2 to 3x return for QSR brands, a 34% lift in auto dealership foot traffic, and a 53% increase in incremental retail visits. Those results apply to Knoxville's mix of chain and independent businesses.
Cinema delivers 2 to 6 times the attention of live sports broadcasts and 6 to 16 times that of social and digital placements. About 60% of moviegoers nationally are cord-cutters or cord-nevers. That means a large share of the Knoxville cinema audience simply cannot be reached through traditional cable TV buys.
Ads run on screen before the feature film, in a darkened auditorium where viewers are seated and paying attention. Placements are available at top Knoxville venues including Pinnacle Stadium 18 with IMAX, Cinebarre West Town Mall, and Downtown West 8. Advertisers can target a single location or buy across all 43 screens in the market.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across the network regardless of city. Advertisers in those categories should explore other channels. All other major categories, including healthcare, retail, food service, financial services, and education, are eligible.
The standard campaign unit is 4 weeks, matching typical film booking cycles. Four weeks across Knoxville's theater network delivers an estimated 86,000 monthly impressions. Brands that want sustained reach can extend across multiple booking periods. Single-theater buys are also available for advertisers with tighter geographic or budget constraints.
Call for pricing tailored to your dates, film slate, and targeting.
