1 theater · 12 screens
Cinema advertising on 12 screens in La Jolla, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
La Jolla is one of San Diego's most affluent coastal communities, drawing a concentrated base of educated professionals, families, and tourists year-round. For advertisers, that means a high-value audience walking into La Jolla Village 12 every week.
That single theater delivers an estimated 28,800 monthly moviegoer impressions across 12 screens, putting your brand in front of a room that is present and not scrolling past your message. Cinema advertising here carries attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements.
A 4-week campaign in La Jolla starts at $1,540, with full-run options up to $3,081 depending on screen count and placement type. As a Tier 2 market within the broader San Diego metro, CPMs range from $47 to $60. If you need reach beyond La Jolla, the full San Diego market extends that footprint significantly.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at La Jolla Village 12 runs between $1,540 and $3,081, depending on the number of screens and ad placement selected. La Jolla is a Tier 2 market with CPMs between $47 and $60. With only one theater in the city, that price range covers everything from a single-screen buy to a full citywide campaign.
Common advertisers include local restaurants, medical and dental practices, real estate agencies, financial advisors, luxury retailers, and service businesses. National brands in auto, QSR, and retail run theater campaigns too. Auto advertisers have seen a 34% lift in foot traffic, and retailers a 53% increase in incremental visits, from cinema ad campaigns.
Ad placements include on-screen pre-show spots that run in the 20 to 30 minutes before the feature, lobby digital displays, and in some cases concession area screens. The pre-show on-screen format gets the most attention. It delivers a full-screen, audio-on experience to a seated audience with nowhere else to look.
Cinema audiences skew young, with a median age of 30, and 60% are cord-cutters or cord-nevers who are hard to reach through traditional TV. Attention in a theater tests 6 to 16 times higher than on social and digital platforms, and outperforms both CTV and YouTube. These are people who chose to leave home for the experience.
The standard buy is a 4-week flight, timed to typical film cycles and giving your creative consistent exposure to rotating audiences. Many advertisers in premium communities like La Jolla run back-to-back flights to build frequency. Alluvit Media can structure campaigns as a single 4-week block or as longer annual programs.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema ad inventory. These restrictions apply network-wide and are not specific to La Jolla. Most local and regional businesses are eligible to run campaigns, including healthcare, financial services, food and beverage (non-alcohol), home services, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
