1 theater · 12 screens
Cinema advertising on 12 screens in La Quinta, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
La Quinta, CA is part of the Palm Springs market, with a population of just over 38,000 and a median household income of $97,628, well above national averages. The city skews older and educated, with a median age of 52.1 and nearly 39% holding a bachelor's degree or higher. That demographic profile makes cinema advertising a strong fit for brands targeting affluent consumers.
Century La Quinta and XD is the city's only movie theater, operating 12 screens and generating an estimated 19,200 monthly moviegoer impressions. A 4-week campaign runs between $710 and $1,420 depending on screen count and placement. Cinema audiences are not passive scrollers. Attention benchmarks show cinema outperforms live sports by 2 to 6 times and social media by up to 16 times. For local or regional advertisers looking to reach high-income households in the Coachella Valley, La Quinta cinema inventory is a focused, measurable channel.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $1,420 | Tier 4 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century La Quinta and XD runs between $710 and $1,420, depending on the number of screens selected and where your ad falls within the pre-show program. La Quinta is a Tier 4 market with CPMs ranging from $34 to $40. For an audience with a median household income near $98,000, that's a competitive rate.
Local and regional advertisers in real estate, financial services, healthcare, home improvement, restaurants, and luxury retail are a natural fit for this market. The La Quinta audience skews older and higher-income, making it a strong option for brands targeting established homeowners and affluent retirees in the Coachella Valley.
Ads run in the pre-show program on the main screen before the feature film starts. Placements include on-screen video spots, typically 15 or 30 seconds, shown across your selected screens. Every seat in the auditorium faces that one screen. There is no scroll, no skip button, and no competing content while your spot plays.
Cinema audiences in La Quinta are already in a distraction-free environment when your ad runs. Nationally, cinema attention rates run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms. About 60% of moviegoers are cord-cutters or cord-nevers, meaning cinema reaches people who simply are not watching traditional TV.
Most campaigns run in 4-week blocks, matching typical film booking cycles and giving your creative enough exposure to register across the monthly audience. Across 12 screens, that's an estimated 19,200 impressions per month from a single 4-week run. Advertisers who want sustained presence often extend to 8 or 12 weeks.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not permitted through this channel. These restrictions apply across all markets. If your business falls outside these categories, the approval process is straightforward and Alluvit Media can walk you through creative requirements before your campaign launches.
Call for pricing tailored to your dates, film slate, and targeting.
